Mumbai/ Delhi, 12th Aug 2021: Zed Black Agarbatti has dropped a teaser on its social media channels, revealing the first look of MS Dhoni in his much-talked about No 7 retro jersey look that went viral recently. This teaser video hinted that the company could be all set to unveil the latest brand campaign that will send thala fans in frenzy. It is believed that the TVC throws a spotlight on being a ‘GAMECHANGER’.
Set to be unveiled on 15th August, exactly a year later since the legendary wicket-keeper batsman announced retirement from international cricket. The teaser does not reveal much, but the video gives a glimpse of MS Dhoni in his trademark swagger entering the cricket stadium.
Choreographer-filmmaker Farah Khan has directed the iconic cricketer M S Dhoni for this commercial. The legend also got a new ‘faux-hawk’ cut which also became a topic of discussion on social media by celebrity hair stylist Aalim Hakim. Ace photographer Daboo Ratnani has wonderfully captured all of Dhoni’s looks for the TVC campaign.
“This new campaign with Captain Cool, M S Dhoni who is a epitome of cool demeanor strikes a conversation with the youth of the country”, Ankit Agrawal, Director, MDPH shared. Zed Black 3-in-1 is the flagship brand of MDPH which processes over three crore incense sticks, selling 15 lakh packs and has enormous consumer reach in the Indian household every day.
All the details will be revealed on 15th Aug. Keep watching this space, to see what unfolds ahead.
Mysore Deep Perfumery House (MDPH) was started in year 1992 by Mr. Prakash Agrawal. Zed Black the flagship brand was launched and over time has become popular across the globe. Headquartered in Indore with 36 company owned depots across India, MDPH today has 5 Factories, 35 Regional Sales offices, Work Strength of over 3000 people with more than 70% wom, kitty of 1200+ products, exported to over 30+ countries across 6 continents, MDPH processes over 30 Lac Incense Sticks every day at their 6,40,000 sq feets (53,000 sq mt) of manufacturing space in Indore. 2 new manufacturing facilities are under construction. They sell 15lac retail packs daily.
Zed Black has 4 manufacturing units in Indore (Madhya Pradesh, India) with a constructed area of 6,50,000 sq ft. All the 4 units are amongst the most modern manufacturing facilities for Agarbatti across the world.
MDPH employs 3,000 people, has a range of 1200+ SKUs, reaches out to 7.5 lakh plus retails outlets through a network of over 3,500 distributors and has invested in 5 plants, 36 distribution centers and 2 overseas offices. MDPH has a wide range of quality products in its own brands in categories of Agarbatti, Dhoopbatti, Hand Sanitisers, Hand Wash, Edible Oils, Essential Oils, Packaged Tea, Mosquito Coils, Natural Hair Colour, Heena, Soya Chunks & Confectionary. Company’s flagship brand, Zed Black Agarbatti, is amongst the top 3 brands in its category in India.
- ‘Zed Black’ brand is endorsed by Ace Cricketer M S Dhoni
- ‘Manthan’ brand endorsed by Bollywood Superstar Hrithik Roshan
- ‘Din Din brand endorsed by Doremon
- World’s largest Raw Agarbatti Factory in 15 acres
- Exports to more than31 countries with own offices in USA& Nepal
- Wide network of more than 3,500 authorised distributors across India
- Products available at over 7,50,000 retail outlets in India
- Over 6,40,000sq feets (53,000 sq mt) of manufacturing space
- Direct employmentto over 3,000 people with more than 70% women
- Selling more than 15 lac (1.5 million) retail packs daily
- Processing over 3 crore(30 million) incense sticks everyday
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