Launch

BL Agro Launches 1st Nourish Store In Ayodhya, breaking news!

Nourish store at Ayodhya is the company’s 15th exclusive brand outlet in the country.

Bareilly based, FMCG company, already has 14 exclusive brand retail outlets in Sultanpur, Padrauna, Gorakhpur, Bareilly, Jaipur, Surat and Delhi.

Uttar Pradesh, Ayodhya, January 14, 2022: BL Agro, India’s leading FMCG company today launched its 1st Exclusive Brand Outlet ‘Nourish’ in the city. This is the Company’s 15th exclusive brand outlet in India. ‘Nourish’ the young food products brand of Bareilly based, FMCG company, BL Agro, inaugurated the ‘Nourish’ store at Janki Mahal Road, Naya Ghat at Ayodhya. The retail store will have a wide range of 75+ products that include pulses, cereals, dry fruits, ready to cook foods, Papad, Achars, Murabba, Spices, edible oils, etc.

The Nourish store was inaugurated by Dr. Ram Vilas Vedanti, Ex-MP and Member of Shri Ram Janmbhoomi Trust along with Shri. Sanjeev Tripathi, National Business Head, BL Agro. At the launch ceremony, the other key personnels of BL Agro were also present.

Commenting on the launch, Shri. Sanjeev Tripathi, National Business Head, BL Agro said, It gives us immense pleasure to launch our first Nourish brand outlet in the sacred city of Ayodhya. We enter this city of Lord Rama with our core values and promise of trust, purity and quality that reflect in all Nourish products. Our wide range of packaged food products will cater to all needs of an Indian kitchen while providing wholesome nutrition and unmatched quality.

BL Agro started the journey of Nourish exclusive brand outlets with its first store in Padrauna in 2020, then in Gorakhpur, Bareilly, Jaipur, Surat, Delhi and Sultanpur.

Brand Nourish came into existence in the year 2018 and comes with a promise for nutrition. The brand offers an entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Pickles, Murabba, Spices, and more. Each Nourish product is packed with superior quality ingredients and is produced with finest processes that ensure maximum retention of nutrients.

About BL Agro

Being the flag-bearer of government of India’s Vocal for Local campaign, BL Agro has stood out among the top food FMCG companies in recent years. Based in Bareilly, Uttar Pradesh, BL Agro Industries Ltd has been committed to providing quality food products over the years. The company today has one of the largest distribution networks amongst all branded edible oil and food product players in India with over 58,000 retailers.
BL Agro’s growth story is an inspiring story of success. Having started as a mustard trading house in 1950s, BL Agro has come a long way today. During the course of its grueling journey, the company transformed from a commodity trading organization to a full-fledged FMCG company.
The marketers of a single mustard oil brand subsequently started rolling out multiple varieties of oil, including refined oils and then a range of food products under the brand name ‘Nourish’ – thus catering to a much wider consumer base. Brand Nourish comes with a promise for nutrition. The brand offers entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Achars, Murabba, Spices, etc. Each Nourish product is packed with superior quality ingredients and is produced with finest processes that ensure maximum retention of nutrients.

This article was shared to Prittle Prattle News as a Press Release.

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