Pet care brand Wiggles bolsters leadership with the appointment of Dr. Sanjiv Rajadhyaksha as Medical Director

Focused on building an expert-driven 360 pet-care ecosystem, and in a bid to strengthen its veterinary expertise, Wiggles has appointed senior veterinarian, Dr. Sanjiv Rajadhyaksha as Medical Director. Dr. Sanjiv Rajadhyaksha brings with him over three decades.

Experience and will play a significant role in strengthening and growing the brand’s veterinary first position. In his new role as Medical Director, Dr. Sanjiv Rajadhyaksha will lead veterinary services at Wiggles, focusing on expansion and further strengthening the brand’s position in the existing market.

Qualified as a BV Sc. & A.H (Bachelor of Veterinary Science & Animal Husbandry), Dr. Sanjiv Rajadhyaksha founded, Small Animal Clinic and Surgical Center in 1989 to cater to the needs of dogs and cats.

Dr. Sanjiv Rajadhyaksha is one of the few veterinary doctors in India who have specialized in Veterinary Dentistry and is a member of the International Veterinary Dental Institute (IVDI).

“At Wiggles, it is our vision to build a company that matches global standards and one that is backed with quality, innovation and veterinary science. Dr Sanjiv comprehends and shares our vision for veterinary care and has played a crucial role in the pet care domain over the last thirty years. His appointment is a step forward in our journey towards becoming a company that is holistic and driven with a veterinary-first strategy. We welcome Dr Sanjiv to our team and look forward to creating new benchmarks in this burgeoning ecosystem.”

Anushka Iyer, Founder and CEO, Wiggles said, 

 “I’m extremely delighted to embark on this new journey with Wiggles. Wiggles has built a purpose driven ecosystem leading with innovation and the introduction of category creating products and services to help pets and pet parents. We share a vision for India’s thriving and growing pet care sector and will work towards introducing specialised and advanced care to pets that matches global standards. The petcare ecosystem in India is growing fast with one too many gaps waiting to be filled and I am excited about working with a team that is dynamic and passionate about the industry which is extremely close to me.”

Dr. Sanjiv Rajadhyaksha, Medical Director, Wiggles, said,

About Wiggles 

Wiggles is India’s leading pet-care brand loved by over 500,000 pets. Founded in 2018 by loving pet parents, Anushka Iyer, Rajh Iyer and Venkat Mahadevan, Wiggles believes in holistic care, integrating the physical, emotional and social wellbeing of pets.

Backed by science and innovation, Wiggles’ wide and growing range of category-creating products span medicines, grooming essentials, and health supplements to pet food and treats.

In addition to products, Wiggles provides the best online veterinary, nutrition, and behavior consultations for pets that parents can access from the comfort of their homes.

While Wiggles has set up India’s first state-of-the art boarding and training at Petsville in Pune, its community, Wiggles Tribe has grown to become India’s largest online and offline community where pet parents connect with experts and peers to discuss challenges and share advice.  

Committed to being #PartnersInPethood, Wiggle continues to scale on quality and feedback and has grown to become India’s most trusted brand by pet parents.

Wiggles’ products are available on www.wiggles and major marketplaces, pet shops and retail stores pan India. 

This article was shared with Prittle Prattle News as a Press Release.

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