Optical Industry: Exposure to harmful rays and agents are major concerns when it comes to healthy vision, and our eyewear industry, which is now one of the fastest-growing sectors in the country, has proactively stepped forward with its product innovations and strategies to address the need for vision protection in this dynamic age to effectively safeguard eyesight from various sources of harmful UV rays and HEV (High Energy Visible) blue-light.
According to research by Deloitte on Optical Industry, the current size of the eyewear market is USD 7.4 billion; and it is expected to grow at a CAGR of over 9% to reach USD 13.6 billion by 2024, driven by strong demographics and a growing economy. While working on Optical Industry with a collective endeavor to empower the masses with better vision, our sector is striving to ensure an era of safe vision by extending innovative solutions for vision protection besides vision correction for supporting an active lifestyle and maintaining a healthy vision without compromising on personal style.
As a global brand who works on Optical Industry, we feel offering safe vision through continuous R&D effort can result in some path-breaking technologies to benefit the consumers, such as UV-protected eyewear with customized lenses for curved sunglass frames and high-curved sports frames, blue-light protective lenses to prevent digital eye-strain, light adaptive photochromic lenses for visual comfort and safety eyewear manufactured with cutting-edge technology, etc. needed to ensure healthy vision and prevent avoidable vision problems.
By dolling out such holistic eyewear solutions by Optical Industry for indoor and outdoor activities at par with international standards in the latest styles and frames, our brands are helping to shift the eyewear industry from clinical towards a segment of lifestyle accessories, giving the industry exposure to a wholly new range of potential consumers.
Furthermore, the change in the consumption pattern of eyewear is noticeable, as people no longer consider eyewear just as a tool for vision correction; rather, modern lifestyle entails purchasing eyeglasses or sunglasses with superior technology and aesthetics to meet their needs lifestyle needs and ongoing fashion trends.
People facing Optical discomforts due to harsh lights and digital consumptions are finding newer ways of relief by turning to new-age solutions provided by eyecare brands. While staying away from digital devices or stepping out into the outer world is unavoidable, one can take the best solution to protect his or her vision by choosing advanced technological solutions in eyewear with regular eye-checkups. Also, those leading active lifestyles today own multiple pairs powered with special lenses designed for driving, sports, work, etc.
Therefore, to ease the vision challenges consumers face today, we are focusing on providing safe vision in optical lines and conducting extensive programmes to drive awareness about the importance of protected vision, demonstrating the dependability and trustworthiness of the cutting-edge innovative eye-care solutions.
Blending eye health solutions with fashion would be an excellent recipe for success for the eyewear industry which will pave the way for building the nation with a safe vision – also catering to customer satisfaction and delight to the right extent.
About Deloitte
Progress is driven by Deloitte. Wherever our clients want to compete, our businesses all around the world help them become leaders. Deloitte invests in exceptional people with a variety of skills and backgrounds and gives them the tools they need to succeed in ways that are unattainable otherwise. Advice, action, and integrity are all combined in what we do. We think that when society and our clients are stronger, then we are too.
This article was shared with Prittle Prattle News as a Press Release.
