As sleep loss rises across India, Arth by Emcure and M S Dhoni bring attention to everyday rest through the So Jao campaign, encouraging people to return to sleep as a simple act of care In a country where long hours are often mistaken for commitment, the So Jao campaign offers a gentle but necessary … Continue reading In a World That Glorifies Hustle, M S Dhoni with Arth by Emcure Asks India to Sleep