How health-conscious consumers are getting picky while selecting mattresses

A new mattress can be a sizable investment, however, taking this step is crucial as we spend eight hours in bed to sleep better.

After the COVID-19 pandemic, people have started paying more attention to their health. They have begun consciously preferring healthy products.

People have spent a lot of their time on their beds which has made them realize the importance of a mattress. A lot of health-conscious consumers have started investing in good mattresses.

A new mattress can be a sizable investment, however, taking this step is crucial as we spend eight hours in bed to sleep better. The ideal mattress should enable you to sleep better and wake up refreshed.

As with any significant purchase, Indian consumers are paying little more attention to choosing mattresses wisely. It will be wise to research mattresses before making a decision.

Consumers have realized that it is a substantial investment that can affect the health of your spine and the quality of your sleep, so it is vital to take time to find the right mattress for their family.

Besides, today’s customer has become more health conscious, he is looking out for products that offer safety and are environmentally safe.

Firm Mattress or Soft mattress :

While mattresses are available in various combinations of softness and firmness, it is important to know what suits your body type while purchasing a mattress.

A younger age consumer – less than 30 years of age and with a lean body type- could opt for a Soft and bouncy mattress, while a 35 years + customer can safely look at a medium firm or a firm mattress to get the best support for the back and body.

However, the firmness level also depends on the construction and material of the support and comfort layers.

What needs to be understood here is that the lower the density, the softer the mattress, whilst the higher the density, the mattress is more firmer and more supportive.

Antibacterial products:

An increased health-focused outlook on lifestyle has led to the demand for anti-bacterial products. When purchasing a mattress, people are now looking for features such as anti-microbial properties and natural & chemical-free certified materials.
Since many Indian mattress brands don’t have certifications to prove hygiene standards for their product, consumers have become aware of using certified products to protect against unwanted microbes.
Every single mattress from Centuary comes with Centuary Protect an antimicrobial shield.

Orthopaedic mattress:

Individuals suffering from chronic pain should switch to a more supportive mattress to get some relief from pain. Century’s Spine Support and Centuary Ortho Active mattresses are designed in such a way that they support spine alignment during sleep.
It has a multi-layer Extra Firm core made of Ortho foam, Rebonded foam and Rubberised Coir. It provides the right firmness and optimum body support.
These mattresses also have a soft layer of memory foam that absorbs the pressure and adapts to body shape. This provides the perfect comfort and support to your back and body.

Mattress in a Box:

For families and singles who move due to various circumstances, they should consider pocket Spring Mattress. These are also called Mattress in a Box.
The significant advantage is the ease of carrying the mattress to any location. As soon as you unpack and lay it on the bed, the compressed mattress regains its original size.

CertiPur Certified:

Consumers prefer mattresses that are certified by recognised organisations. Mattresses with the CertiPUR-US certification contain no toxic chemicals or heavy metals.
The market dynamics for the mattress industry are changing rapidly, especially with the increase in e-commerce adoption. As consumers become more aware, brands will have to strategise accordingly.
The trend of demand for quality, comfortable and durable mattresses is here to stay as the focus on health and wellness continues to increase. The key to success is offering an enhanced sleep experience and customization options.
The authored article is written by Uttam Malani, Executive Director – Centuary Fibre Plates Pvt Ltd and shared with Prittle Prattle News exclusively.
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