With Chicken Nuggets being a brand-new addition, popular Fresh & Chill products have been moved from the brand’s Fresh & Chill category to the Frozen segment
The new products will be available across all 70 cities at the brand’s partner retail stores including Nature’s Basket, Meatigo.com, Walmart, and Swiggy Instamart
India, 5th April 2021: Prasuma, India’s leading chilled meat and frozen food brand, has announced the addition of new snacks to its frozen food portfolio. The brand is set to launch frozen Chicken Nuggets, Frozen Veg and Chicken Spring Rolls, Veg and Chicken Mini Samosas, Mutton and Chicken Shammi Kababs, and Mutton and Chicken Seekh Kababs as well as Bacon to its frozen portfolio.
The massive category expansion is in line with the organic demand being generated across the country for Prasuma’s products as frozen food becomes a mainstream part of Indian kitchens. With Chicken Nuggets being a brand new addition to the Prasuma brand, all other products are being shifted from the company’s Fresh & Chill category to the Frozen segment based on the shift in consumer expectations and interest arising from its business partners.
The new product range will be available across all 70 cities that are a part of Prasuma’s geographical footprint with the price range starting from 185 INR to 596 INR. These will be sold across the brand’s retail partners including Swiggy Instamart, Zepto, Blinkit, Nature’s Basket, Walmart, Meatigo.com, and Foodhall, among others.
Speaking on the development, Lisa Suwal, CEO – Prasuma, said, “Since its inception, Prasuma has been proud to be a consumer-centric brand, giving customers easy access to their favourite frozen food products. Introducing the most popular items such as our Seekh Kebabs from our Fresh & Chill segment as Frozen options is an extension of our long-standing customer-driven expansion strategy. We are excited to see the response that our new range garners, which will ultimately benefit our customers as well as the brand.”
Adding to this, Gayatri Tampi, CMO – Prasuma, said, “We have been seeing incremental demand for a larger variety of frozen foods following the stellar response for our new Momo variants. Considering the requests from thousands of our prized customers, we decided to take the plunge into new and exciting frozen food items from Seekh Kababs to Spring Rolls. This is a critical juncture in Prasuma’s growth trajectory, and we look forward to adding more fan-favourites from our consumer’s at-home menus.”
About Prasuma
For over 3 decades, Prasuma has been delighting its patrons with premium fresh and chilled deli meats. Established back in 1985 by Mahendra Suwal, Prasuma offers a range of premium pork, Momos, bacon, sausages, kebabs, meat rolls, and meat blocks to the Indian consumer. Prasuma Momos has swept the nation, becoming India’s favourite Momo brand in just 18 months. They are available in several, lip-smacking variants including chicken, pork, mutton, and veg.
This article was shared with Prittle Prattle News as a Press Release.
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