Launches 3 different flavours to the product category in packaging of 250 grams
New Delhi, September 27, 2021: Going by the brand’s philosophy of offering nutrition, ‘Nourish’, a leading food products company under the aegis of BL Agro, introduced ‘Cornflakes’ to its already existing breakfast cereals product range. The company has launched its Cornflakes range in three different flavors – Kesar Pista, Rose Almond, and Classic flavour, which completes the tasty and healthy breakfast meal. The product category is available at company’s consumer platform, along with an extensive range of products by Nourish. Nourish Cornflakes is available in 250 grams packaging, priced at Rs. 90 for the classic flavour and Rs. 135 for Kesar Pista and Rose Almond.
Adding to its extensive range of Flours, Pulses, Rice, Oil & Ghee, Dry Fruits, Spices and Ready to Cook products, the newly launched cornflakes are rich in vitamins, cholesterol free with no added sugar, making it a healthier breakfast option. Endorsed by Shilpa Shetty, the brand envisages purity and perfection in its products whereby they are packaged in finely processed ways that ensures maximum nutrient retention.
On the product expansion, Ashish Khandelwal, Managing Director, BL Agro says, “The breakfast cereal market of India has been on the upward growth trend over the years, especially in the case of Tier 1 cities, which have premium buyers. Moreover, with the on-going pandemic, major shifts have been witnessed in customer behaviour with their increased preference for healthier ready to cook food options”.
“In today’s fast paced lifestyle, a healthy breakfast is an essential fuel for the day. With our new range of cornflakes, we intend to deliver a healthy, tasty, and easy to make breakfast option”, adds Ashish.
Further commenting to the portfolio expansion, Richa Khandelwal, Brand Spokesperson, BL Agro says, “The pandemic has led the discerning consumer to be mindful of the significance of healthy eating choices and Nourish’s newly launched cornflakes cater to this need. Whether one is looking for a high-fiber cereal or simply wants to enjoy a nutty fruity taste, the range of cornflakes offers something for everyone without compromising on nutrition”.
About BL Agro
Being the flag-bearer of government of India’s Vocal for Local campaign, BL Agro has stood out among the top food FMCG companies in recent years. Based in Bareilly, Uttar Pradesh, BL Agro Industries Ltd has been committed to providing quality food products over the years. The company today has one of the largest distribution networks amongst all branded edible oil and food product players in India with over 58,000 retailers.
BL Agro’s growth story is an inspiring story of success. Having started as a mustard trading house in 1950s, BL Agro has come a long way today. During the course of its grueling journey, the company transformed from a commodity trading organization to a full-fledged FMCG company. The marketers of a single mustard oil brand subsequently started rolling out multiple varieties of oil, including refined oils and then a range of food products under the brand name ‘Nourish’ – thus catering to a much wider consumer base. Brand Nourish comes with a promise for nutrition. The brand offers entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Achars, Murabba, Spices, etc. Each Nourish product is packed with superior quality ingredients and is produced with finest processes that ensure maximum retention of nutrients.