Mother’s Recipe, Food binds all of our traditions and families together. In India, recipes have been passed down through generations, from our grandmothers to our mothers, and from our mothers to us.
Indian cuisine is rich and diverse, and food is often celebrated. Achaar is one such delicacy that is unique to India and unique to us. Achaar brings back many nostalgic memories.
Mother’s Recipe, a market leader in the Indian pickle sector and one of the biggest Indian food brands, has entered a co-branded partnership with the upcoming comedy-drama film Goodbye for its current Pickle Campaign.
Pickles are made & enjoyed in every state of our Country, in every town & every home; from the famous Thokku in the South to Pachranga in the North and Gorkeri & Chuundo in Gujurat, these eternal favorites truly reflect the delicious union of India’s authentic and rich food legacy.
The Campaign encapsulates an emotional journey where the protagonist Rashmika Mandanna reminisces her childhood memories of her mother making achaar on the terrace during Mango season following age-old recipes.
She recollects how her mother used to ensure the ingredients were perfectly sun-dried on their terrace and how the right recipe was followed, with fresh oil and masalas added, to get the perfect taste.
In the video, Rashmika Mandanna portraying the character of Tara in the Film Goodbye, reflects on her fond memories and says, – “Maa ke haaton se bane aachaar se judi hai bahut sare khatti-meethi yaadein.
Joh rahte hai dil ke kareeb Jaise hamara special Mother’s Rcecipe, Pyaar aur swaad ke anokhe mishran se banaa Mother’s Recipe, Taste the Love.
Social media is being used to promote the campaign digital marketing platforms. GoodBye, produced by Ektaa R Kapoor’s Balaji Motion Pictures in collaboration with Good Co., is planned for a worldwide theatrical release on October 7, 2022.
“For Mother’s Recipe as a brand, we always try to strike a chord with our consumers in different ways. We are happy to associate with the movie ‘Goodbye’ as our latest campaign aims to create a feeling of love & nostalgia associated with Achar made by our mothers. Mother’s Recipe pickles are produced with traditional recipes and real ingredients, just like our grandmothers did.”Ms. Sanjana Desai, Executive Director Mother’s Recipe, commented on the campaign,
“We are delighted to have Mother’s recipe join us for our beautiful film Goodbye. We couldn’t have asked for a better partner since both the brand and the film cover the essence of love & nostalgia seamlessly.”Bhavini Sheth, COO of Balaji Motion Pictures, says,
Mother’s Recipe has over 60 different variants of pickles, there is a pickle for every region following traditional recipes & local ingredients, so it is as authentic as you are used to & just like your grandmother’s recipe.
We are proud to keep up our traditions, there are NO preservatives, no artificial colors, and NO artificial flavours in our pickles but only the best-tasting Achaars.
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