As pollution levels grow, 1000’s of air purifier manufacturers see a surge in purchases
Manufacturers of room air purifiers see an uptick in sales as the pollution level in Delhi and its environs worsens, and the Air Quality Index rises to dangerously high levels. Producers are looking for a silver lining, as sales of this annual product skyrocket after Diwali, surpassing Rs 500 crore in market size, with the Delhi NCR and Northern areas accounting for about three-quarters of sales.
Air purifier manufacturers have released new models for this season, claiming to offer protection not just against lousy air quality but also from the threat of the SARS COV-2 virus, among other things.
“We are certain that our cutting-edge product line will gain a large part of the market in 2021.” More importantly, it will bring much-needed help to thousands of households across the country,” said Marzin R Shroff, Managing Director & CEO of Eureka Forbes. Shroff stated Eureka Forbes sales in the segment have increased by 30% in the recent year without providing specific data.
Mahesh Gupta, founder and chairman of KENT RO, said the company has already noticed an increase in sales this season compared to the previous year and expects this trend to continue through the winter. “We expect demand to rise in the coming days as air quality continues to deteriorate, as customers have a better understanding of air purifiers and become more health concerned.”
“At the same time, growing awareness of the dangers of indoor pollution is driving demand for air purifiers in the residential and institutional sectors,” Gupta said. Previously, Delhi NCR accounted for 70% of Kent air purifier sales; however, demand from other cities has increased this year. “Demand for air purifiers is not just limited to the Delhi-NCR region; it also extends to neighboring states and towns such as Chandigarh, Ludhiana, and Jalandhar, as well as various Haryana regions,” he said.
He said that consumer knowledge of bad air quality has led to increased sales of air purifiers, adding that more significant media coverage of poor air quality has led to higher consumer awareness, resulting in more sales. “During the haze condition in Delhi over the last four years, we’ve witnessed a dramatic rise in demand for air purifiers.” The arrival of winter only worsens the air quality and serves as a motivator for air purifier sales,” Gupta explained. According to Shroff, consumers have become more aware of air purifying technologies and will thus make an informed decision when comparing technical parameters.
According to internal estimates, the current market for Air Purifiers in India is worth roughly Rs 450-500 crore per year, as the need extends beyond the developed metro cities, he said. “The market has witnessed intermittent development but is mostly focused in India’s northern regions, which account for around 80% of the market,” he said. However, he emphasized that this tendency is changing. As public awareness of rising pollution and its adverse effects grows, demand in other parts, especially non–metros, will increase.
“At Panasonic, we’ve been focusing on advancements aimed at improving Indoor Air Quality to reduce air pollution.” “We released Air Conditioners with air purifying technologies earlier this year,” Panasonic India Business Head Air Conditioners Group Gaurav Sah said. Because they do not require constant chilling, these air conditioners improve indoor air quality all year, even in the winter.