Entreprenuer

Midhula Devabhaktuni Chief Marketing Officer and Co-Founder, Mivi

Midhula Devabhaktuni is the Chief Marketing Officer and Co-Founder at Mivi. She leads and manages the marketing and sales part of the organization. 

She completed her graduation from Jawaharlal Nehru Technical University, Andhra Pradesh, in 2008 and moved to United States to pursue master’s in computer science from Florida State University. She later did her MBA from the same university.

Creative, pragmatic and proactive problem-solver, Midhula Devabhaktuni started her career as a software engineer with Xerox in the year 2011. After working with the company for two and a half years, she moved to a financial firm, Raymond James in 2014, as a software engineer. After working with the company for one and a half year, Midhula decided to quit her job and came back to India in 2015. In October 2015, she along with her husband Viswanadh laid the foundation of Mivi. They saw a huge potential to make a difference by introducing quality products to the Indian market in the electronics segment. Her one mantra for Mivi is ‘No one can promote your product better than a happy customer’.

Viswanadh Kandula and Midhula Devabhaktuni, both 31 years old and originally from Vijayawada, met while pursuing higher education at Florida State University in the US. After their courses, Viswanadh started working for a company that exported electronic products from the US to India, while Midhula worked as a software engineer with Xerox and later Raymond James. During Viswanadh’s time as a trader, he observed that there was no Indian electronics brand that provided quality products at value-plus price points – certified for quality yet accessible to the common man.

He felt that the international brands selling their products in India were too expensive. He found the perfect opportunity to use his knowledge and expertise, and decided to start up. After an eight-year stint in the US, the couple returned to India in 2015. They started up Seminole Electronics Private Limited, and launched the ‘Mivi’ brand to redefine the electronics market and be the “go-to” brand for consumers through quality and technology differentiation at a value-plus price.

Named after the founders – (Mi)dhula and (Vi)swanadh – Mivi sells cables, chargers, custom and designer cases, tempered glass, power banks, car accessories, and audio products such as earphones and headphones. Bootstrapped, with an initial investment of Rs 3.5 crore, Mivi has been profitable since Q1. Despite offers for external funding, Midhula says the startup is self-sufficient. Over the years, they have invested and implemented profits into building the company. 

She vouches that their products are built locally  are better than any International brand and strongly believes that the people are all in support of Vocal for Local and that their Made In India products are going to change the face of Electronics in the coming few years. 

This article was shared to Prittle Prattle News as a Press Release.

By Reporter

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