One of the leading communication consultancy. Here is a glimpse of her journey and life lessons.
Childhood for making Konnections IMAG in happing, Growing up in Delhi in middle-class surroundings with working parents’ entrepreneurship was not even in my dreams. Being the youngest in the family, my childhood was full of love and naughtiness with some big-time lessons from my mother to give up my recalcitrant mannerism and behave more ladylike. I remember that our household was always very systemically drawn and my mother making sure that each one of us do our bit. The strong sense of discipline and timing I have inherited from my mother who used to wonderfully manage her work, home, including me and my elder brother and of course my DAD.
Education & Career Having completed my Hons in Economics I decided to pursue Business management as I was intrigued to understand the science of running businesses. The days in business school were fun with friends, books and lots of parties, dinners, and unlimited chatter. My internship was a big turning point for my career especially my time at Ogilvy gave a strong foundation of work dynamics and industry understanding. The initial years of my career at Ogilvy and then Lintas were just amazing with wonderful colleagues and mentors who supported me and helped me grow.
The Game Change Marrying Anurag my husband was one of the best decisions of my life as he proved to be not only a caring life partner but also and now an amazing business partner. Moving to Hyderabad in 2006 was sudden and completely unplanned. What started as a simple job transfer of my husband and me trying to explore a new city turned out to be life changing experience. Losing my mother around the same time to a prolonged illness was a big shocker but it strengthened my relationship with my father who became my mentor and friend. He not only helped me overcome my fears and but also accepts my greys. He has been my pillar of strength and an anchor to me since then.
The Entrepreneurial Journey After spending few years in Hyderabad, I started my entrepreneurial journey in 2010 by setting up Konnections IMAG and since then there has been no turning back. Being a headstrong woman, my family was very worried about my decision. For me, establishing a communication agency was extremely difficult as it is not easy to convince people of your capabilities. It has taken a lot of perseverance and dedication to establish Konnections IMAG to its present level. Had it not been for the support and encouragement of my family, I would never have embarked on my entrepreneurial journey and would have been still slogging in a corporate job. Having worked in top communication agencies it felt like stepping back a few years and compromising on a lavish lifestyle to create a dream world of your own.
Message on Women’s Day My message to all future women leaders is that they should always remember their struggles as they celebrate their achievements and help the next generation of women leaders to take on the journey. Be confident about your decisions and choices and give full importance to your family as one cannot fly alone and needs a comfortable nest to lay down after a grinding day.
Just be strong …