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The TheSmallBigIdea bags Integrated Digital Marketing mandate, including e-commerce for Sandu Pharmaceuticals

TheSmallBigIdea, a leading full-service digital and social media marketing agency, has been appointed as the digital strategic partner for one of India’s top online pharmacy and medical care platforms, Sandu Pharmaceuticals. Given the agency’s expertise and content-driven approach across categories, the 360-degree digital mandate win will leverage TheSmallBigIdea as the go-to digital strategic partner.

As a part of the mandate, the agency will be responsible for driving the next wave of growth and expansion and taking the brand on a journey of digital transformation. Along with managing social media platforms, crafting integrated digital creative strategies for the brand, and developing their e-commerce business, TSBI Studios, the agency’s Video Creation arm, as a starter to the mandate, conceptualized and made four brand films and launched them digitally.


Speaking about the win, Manish Solanki, COO, and Co-Founder, TheSmallBigIdea, said, “Ayurveda has always been a part of the Indian way of life, and we are happy to be part of the digital journey of Sandu’s 123-year-old legacy. With the evolution of the healthcare and wellness sector, it is a great opportunity for us to bring to light Sandu Pharmaceuticals and the rich herbal products it offers. As part of the mandate, our task at hand is to create compelling Digital first stories on Social to help prospects understand and sample our products at the same time, and build a robust marketplace and e-commerce platform that engages and converts those prospects into loyal customers. Through this association, our endeavor would be to deliver result-oriented strategies across multiple platforms.”

Commenting on awarding the mandate to TheSmallBigIdea, Shashank Sandu, Director, Sandu Pharmaceuticals, said, “We are extremely happy and excited to associate with a reputed agency like TheSmallBigIdea for our 360-degree brand communication and are confident that this association will help us build our brand presence digitally and strengthen it offline as well. TheSmallBigIdea’s data-driven insights and content-driven approach make them the perfect partner to manage our mandate. We are excited to have them on board and look forward to a fulfilling digital journey to deepen the engagement with our customers.”

About TheSmallBigIdea:

TheSmallBigIdea is a full-service digital agency with offices in Mumbai and Bengaluru, serving client requirements in India, US, UK & Middle East. They believe in combining the ability of technology to integrate and the power of human minds to visualize to deliver results for their clients. Their services include Social Media Management, Video Content Production, Digital Media Planning & Buying, Social Listening & ORM services, and Augmented & Virtual Reality, amongst other ancillary marketing services. Their propriety creative-tech tool ACE has enabled brands to arrive at campaign messaging by integrating insights from social sentiments & enterprise data. Over the past 8+ years, they have established a robust clientele in Media & Entertainment, Tourism, Sports, Real Estate & Education.

About Sandu Pharmaceuticals:

With a commitment to spreading the goodness of Ayurveda worldwide, Sandu Pharmaceuticals stands as a benchmark of quality amongst its clientele of doctors, medical practitioners, and the common people. With the thought of making genuine, authentic, and reliable medicines available to practicing Ayurvedic doctors and the mass, Sandu Pharmaceuticals promotes the healing and prevention of diseases with the power of Ayurveda.

This article was shared with Prittle Prattle News as a Press Release.
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