plans to capture Marathi ethos and give a national platform to young theatre enthusiasts in the region
Launched with the vision to set new benchmarks in the Marathi General Entertainment Channel category, QYOU Media India’s Q Marathi, the latest entrant in the space, is leaving no stone unturned in entertaining its viewers with culturally rooted content.
In a bid to further delight its viewers with innovative content and drive engagement among the local youth, Q Marathi announces ‘Q Marathi YouthFull Mahakarandak’, a first-of-its-kind non-fiction programming initiative, presented by Veet and co-presented by Lizol and Garnier along with leading short-format app Chingari as Digital Partner.
The maiden non-fiction offering will showcase more than 25 handpicked Act Plays, known as Ekankika. ‘Q Marathi YouthFull Mahakarandak’ will premiere on 7th October 2022 and air daily at 7:30 PM.
In Maharashtra, theatre is a prominent narrative style. This post-pandemic programme encourages and provides a platform for emerging talent to present entertaining, relevant, and thought-provoking plays.
In an effort to bring the best of the plays, Q Marathi conducted city-wise judging and screening of the semi-final rounds across key cities of Mumbai, Navi Mumbai, Pune, Nashik, and Aurangabad, and received a tremendous response of over 70+ entries across young theatre groups of multiple colleges and independent theatre groups.
The handpicked plays will be judged by distinguished Marathi veteran actor Dr. Girish Oak, Director, Writer, and Actor Chandrakant Kulkarni, and acclaimed Marathi actress Aditi Sarangdhar, giving the opportunity to the youth of Maharashtra to express their experiences.
Q Marathi will provide prizes in categories like as Best Ekankika, Best Actor Female and Male, Best Writer, Director, Light, Set Design, and Music to promote these Ekankikas and nurture emerging talent.
Furthermore, in order to increase audience interaction, the channel has launched ‘Watch & Vote,’ which will award one of the finalists as the ‘Viewers’ Choice Winner.’
“At Q Marathi, we have always innovated to offer new and relevant ways of entertaining and engaging our audience.” The Marathi theatrical industry is rich in tradition and storytelling, and it transports people back to their roots. Through our first non-fiction show, ‘Q Marathi YouthFull Mahakarandak,’ we hope to empower Maharashtra’s true storytellers and young makers by creating a platform that sets standards and conveys the ethos and love for theatre at its best. We are delighted to have already secured Veet as the initiative’s presenting partner, as well as Lizol and Garnier as co-presenting partners. True to our distinct approach to engaging brands, this show will provide an integrated solution for advertisers to target youth across multiple platforms, including television, digital, radio, on-ground, and curated branded content to leverage the power of upcoming digital creators in the Marathi space.”Simran Hoon, CEO QYOU Media India, commented on the debut of ‘Q Marathi YouthFull Mahakarandak,’ saying,
The debut of Q Marathi’s first non-fiction show, ‘Q Marathi YouthFull Mahakarandak,’ gives a platform and chance for the young creator economy, making it a notable value-driven property. “At Q Marathi, we are continually seeking for unique ways to interact with our consumers across exciting and engaging activities,” stated Neeta Thakare, Business Head, Q Marathi, of the launch. We are thrilled to have Chingari as our Digital Partner for this show, staying true to our fundamental DNA. We look forward to using the power of digital producers to further amplify and promote this effort in order to reach a larger audience of young people. With this launch, we intend to set new standards for entertaining and engaging our existing viewers while also captivating new audiences.”
Tune into Q Marathi from 7th October 2022 daily from 7:30 PM to watch ‘Q Marathi Youthfull Mahakarandak’.
About Q Marathi
Q Marathi is India’s first pop-culture Marathi television station, with a revolutionary programming strategy that provides viewers with distinct content across genres and time zones.
With inclusive, universally appealing, and accessible content, Q Marathi is revolutionising the Marathi GEC market while also attracting families and Gen Z.
The channel is the first in its category to engage with and generate synergies with the Marathi creator economy in order to provide television audiences with content in cutting-edge formats. Q Marathi is available on leading Cable and DTH Operators in India, such as TATA PLAY, AIRTEL DTH, D2H, HATHWAY, DEN, and many more.
About QYOU Media