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Media professionals felicitated for their outstanding effort

93 media professionals felicitated for their outstanding effort in highlighting gender concerns from across the country in 10 languages at the 10th edition of Laadli Media and Advertising awards 2018-19

93 media professionals felicitated for their outstanding effort in highlighting gender concerns from across the country in 10 languages at the 10th edition of Laadli Media and Advertising awards 2018-19

  • Population First & UNFPA India recognize the vital role of the media in altering public perceptions around valuing women and girls and being champions of change
  • In collaboration with UNFPA

Mumbai, November 21st, 2020: Population First has announced the winners of the 10th Laadli Media and Advertising Awards for Gender Sensitivity (Regional) 2018-2019. The award event was held online considering the Covid-19 pandemi

Chief guest Ms. Rekha Sharma, Chairperson of the National Commission for Women (NCW), hoped the media would create an environment that will encourage women. “Media can help change the traditional mindset ‘Ladki parayee hai aur ladka apna hai’. All laws to help women are in place; we need the media’s help to implement the rules better. That will only happen when the mindsets change and media can help change mindsets through its reporting and campaigns.”

According to Dr. A. L. Sharada, Director, Population First, “The Laadli Media Awards prove that even in the worst situations and cynical times, there is hope. There is hope because many are being true to their profession in journalism, showing great sensitivity and compassion, raising critical questions about gender inequalities, discrimination, and violence, and showing a mirror to our politicians and all of us. They are role models for many aspiring journalists and media persons. We honor them with pride.” 

Ms. Argentina Matavel Piccin, the representative for The United Nations Population Fund (UNFPA) in India and Country director Bhutan, said to Prittle Prattle News, “UNFPA India is proud to work with Population First to challenge stereotypes that perpetuate gender discrimination. We recognize the media’s important role in altering public perceptions around valuing women and girls and being champions of change. We are therefore delighted to support the 10th edition of the Laadli Awards for gender sensitivity.”

Multi percussionist and music composer Pandita Anuradha Pal, who breached the gender barrier and entered the male-dominated field of Tabla playing, enthralled the audience with a unique ‘Jugalbandi with herself!’ 

The jury, which included members of the media, academia, and social activists, selected 93 winners from 1,100 plus entries received from across the country. 

Few personalities awarded for the 10th Edition of Laadli Media and Advertising Awards for Gender Sensitivity are Jyoti Shelar from The Hindu for News Report Category, Sukanta Sarkar from Ei Samay for Op-ed category, Rini Barman from the scroll.in for Features category, Chitralekha Baruah from The Assam Tribune, Ravishankar Upadhyay from Prabhat Khabar for features category, Saurabh Duggal form Hindustan Times for Features category, Divya Goyal from The Indian Express for Investigative story category, Neha Sharma from The Times of India for News report category, Vasanthi Hariprakash from Youtube – pickle jar for Topical variety, and others are awarded for various categories.  

About the Laadli campaign:

The Laadli Media and Advertising Awards for Gender Sensitivity instituted in March 2007 acknowledge, highlight and celebrate the commendable efforts of print and electronic media (TV, Radio, and Web) and advertising agencies to promote gender sensitivity integral part of their work. It started as a Mumbai centric event and was subsequently taken to the national level with the support of UNFPA.

About Population First:

Population First (PF) is a social impact organization that works on health and population issues from a gender and social development perspective. It was registered in March 2002 under the Bombay Public Trusts Act, 1950. Our key objectives are to help reduce gender imbalances in the population and work towards gender-sensitive and social development-oriented health and population programmes. We believe that the problem lies not in numbers but the unequal social development and gender disparities prevalent in society. States with the lowest gender and social development indices are the ones that have the highest population growth rates indicating that women are not able to exercise their sexual and reproductive choices and are denied access to quality health and contraceptive services.

About UNFPA:

The United Nations Population Fund (UNFPA), India, works towards improving the health of the well-being of the Indian population. It uses population data and research as the basis for its initiatives. UNFPA strives to empower citizens, particularly women, to make informed reproductive health choices, including maternal health.

This news was shared to PrittlePrattle News – Latest News India via press release.

By PR Newswire

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