Korean popular culture may be regarded as a powerful soft power instrument
Because of its global beauty and popularity, Korean popular culture may be regarded as a powerful soft power instrument. As a result, the topic chosen for further investigation and research is Soft Power: Korean Pop Culture. This proposal aims to introduce the project’s case, provide essential research questions, explore the rationale for selecting the issue, and describe techniques for investigating the phenomena. Modern Korean popular culture results from synthesizing native characteristics and influences from various cultures, both regional and Western. While a consequence of the hybridity, Its music is viewed as less nationalistic and better suited to attracting representatives from other civilizations (Jung 3). As a result, when examined in the framework of soft power,
K-popular culture has been thriving in disseminating its ideals through music, television, movies, and food. K-pop emerged as a form of Korean popular music that piqued the interest of a global audience by fusing Asian and Western influences. The media also had an essential part in popularising culture in Hong Kong, China, Vietnam, and Taiwan and gaining followers in the United States, the United Kingdom, and other Western nations. This sharing of Korean cultural items became possible thanks to YouTube and other social media platforms and the widespread distribution of television dramas (Jung 3; Shim 26).
Food is another cultural component that has piqued the interest of young Westerners due to the aggressive promotion of K-food overseas (Cwiertka 364). These issues must be thoroughly studied to establish how Korean popular culture is employed in South Korea’s soft power strategy. Korean popular culture has recently been acknowledged as a distinct socio-cultural phenomenon that has impacted not just Asian nations but even the Western world. The K-Wave refers to the selective dissemination of Korean cultural ideals and features (Joo 490). K-music, television dramas and programs, and food are currently so popular in Asian and Western nations that this phenomenon warrants more research. As a result, Korean pop culture appears to influence young generations worldwide (Jung 6) significantly.
Consequently, there is a necessity to examine whence this popularity of K-culture arose and its implications on the global public’s perception of South Korea. The expansion of Asian ideals combined with Western values in the framework of K-culture has beneficial impacts on the country’s standing and attracting visitors. However, there are hazards connected with this scenario. In the framework of this project, all of these factors must be thoroughly investigated.