Entertainment

This Diwali Growel’s 101 Mall goes Epic; showcases Picture worthy Decor depicting the Ramayana

Mumbai, October 29, 2021: Celebrating the victory of good over evil is the ethos of celebrating Diwali  as one of the most loved and celebrated festivals of our country. This auspicious time of the year  Growel’s 1O1 Mall, suburban Mumbai’s favourite family destination, encourages customers to start a  afresh with a positivity and leave all the negativity behind. 

The mall’s décor this Diwali is themed on the largest ancient epics in world literature – The Ramayana.  Symbolising the triumph of lights over darkness, Growel’s 1O1 has created a mesmerising tunnel of  lights to brighten up the mood of the consumers at the entry. The festivities will continue  till November 14, 2021. 

The captivating centre piece at the Atrium has the magnificent showcase of the Lord Shri Ram’s  journey back to Ayodhya after defeating Ravana and completing his 14 years of exile with the life-size  idols of Lord Shri Ram along with Sita Devi and Lakshman on the Pushpak Vaahan surrounded by  clouds, and Shri Hanuman also flying alongside. 

Bringing in the festive cheer, Growel’s 1O1 has created activity zones to create fun moments and  photo opportunities inspired from the characters of The Ramayana, like the photo opportunity points  with the face cut-out of Rakshas Kumbhakarana eating ladoos, Archery game to knock of heads of  Ravana, pose as Shri Hanuman lifting the Sanjeevani Parbat among others.  

Speaking about the splendid décor at the mall, Sachin Dhanawade – Chief Operating Officer (COO)  Retail & Real Estate, Grauer & Weil (India) Limited, which operates Growel’s 1O1 Mall in Mumbai,  said, “The last two years have been exceptionally unnerving for everyone with uncertainties, being  away from loved ones and even losing some. This Diwali to bring in some positivity we have tried to  brought in the epic of The Ramayana to life at the mall to spread the message of hope. Customer are  also being delighted by some exciting offers by Growel’s 101 Mall and also the brands retailing. We are hopeful that the festivities and the uplifted sentiments of the consumers will aid in full  recovery of retail businesses, while some categories are already indicating growth over pre-pandemic  sales levels.” 
Furthermore, on shopping of ₹ 5,000 and above, customers can stand a chance to win a complete  makeover for their home. Besides there are exciting contests running on the social media handles of  the mall that include Guess the Ramayan Character, Shoot a Dance Reel in the Tunnel of Hope, Diwali  Special Funbola on the 31st of October, among others.  

Over the years, malls have evolved from being a mere shopping place to a place for spending quality  time with family & friends for leisure & entertainment. Similarly, decor at malls has evolved to serve  as an attraction, elevate mood and encourage shopping. Festivities and activities at malls are now  focussed at offering a memorable family experience for its shoppers. Splendid décor worth  photography lends to customers sharing pictures of the mall decor over social media platforms.  

About Growel’s 1O1 Mall:

Growel’s 1O1 Mall has an ideal mix of fashion, hypermarket, consumer durables, department stores,  white goods, books, health & beauty, family entertainment centres, fine dining restaurants, food  court, and a 4-screen multiplex. The mall is anchored by prominent retailers such as Central, PVR,  Pantaloons, Big Bazaar, Max, Raymond, Miniso, AND, Croma, Game Loot, Hamleys, Aromas Café,  Barbeque Nation, Starbucks, Taco Bell, Burger King and Mc Donald’s amongst other international and  national brands. 

This news was shared to Prittle Prattle News via press release.

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