The Lexicon Academy for Personal & Fitness Training: B2B-D2C and its Relevance for Distributors

Prittle Prattle News in conversation with Mr. Fauzan Shaikh, Manager, Program Development and Student Acquisition, The Lexicon Academy for Personal & Fitness Training

Mr. Fauzan Shaikh is an accomplished program management professional with proven success in developing and implementing innovative programs that support the organization’s strategic direction. Having a combined experience of over 12 years in the Hospitality and Ed-tech industry, Mr. Shaikh has held key management roles in new project openings, sales operations, training, leadership, team management, and customer experience. Currently, he is leading as Manager – Program Development and Student Acquisition at the Lexicon Academy for Personal & Fitness Training to develop certification programs for aspiring students in the fitness industry.

Could you describe more about your range of products and services? What is unique about your business, and what is the industry’s evolution in the past few years?

At The Lexicon Academy for Personal & Fitness Training, we take pride in offering a comprehensive range of programs that cater to the needs of fitness enthusiasts and aspiring fitness professionals. Our programs include a Certified Personal Trainer, a group exercise instructor, and specializations in kettlebell, posture correction, and sports nutrition. What sets us apart from our competitors is our personalized approach to teaching. Our skilled teachers work closely with each student to ensure they receive practical and high-quality training, equipping them with the skills and knowledge necessary to succeed in the fitness industry.

In response to the industry’s evolving demands, we have expanded our course offerings to include training in sports nutrition and posture correction. This has allowed us to give our students the tools and knowledge they need to thrive in an ever-growing field. Our commitment to excellence is demonstrated through our partnership with the American Council on Exercise (ACE) as an International Education Partner, a testament to our dedication to providing high-quality education to all fitness enthusiasts.

Our commitment to personalized teaching and comprehensive training ensures that we will fully equip you to succeed in this exciting and rapidly growing field.

Tell us about the four business-to-customer success factors.

At The Lexicon Academy for Personal & Fitness Training, we have identified the critical success factors for our business as being our personalized training approach, value-added conclaves, masterclasses, and webinars covering the latest trends in the fitness industry, and our international academic partnership with pioneers in the fitness industry, such as ACE.

  1. Our personalized approach to teaching ensures that each student receives instruction tailored to their unique needs. By incorporating live and recorded visuals, we make learning more effective and enable our students to acquire top fitness skills that make them industry-ready.
  2. We regularly organize value-added conclaves, masterclasses, and webinars that cover the latest emerging trends and techniques in the fitness industry. These events provide our students with valuable insights and ensure they stay up-to-date with industry developments.
  3. Our international academic partnership with ACE, a pioneer in the fitness industry, is a testament to our commitment to providing our students with the best possible education. This partnership enables us to offer our students access to the latest cutting-edge industry insights, giving them a competitive advantage and making them highly sought-after by fitness industry recruiters.
  4. At The Lexicon Academy for Personal & Fitness Training, our success is linked to staying current and maintaining strong industry connections. We ensure our partners can recruit top talent directly from us by providing our students with relevant skills and knowledge.

How did the company raise funding, or are you looking forward to the same?

At The Lexicon Group of Institutes, we focus on creating value for our 

learners. Currently, The Lexicon Academy for Personal & Fitness Training focuses on creating an ecosystem that meets the fitness and wellness industry’s needs and prepares our learners to hit the road running as Day Zero Professionals. We are looking at something other than external funding and will evaluate the market as we evolve and grow.

Explain B2C Outlook: Post Covid-19 Scenario by 2030.

The COVID-19 pandemic has transformed the world as we know it and led to a fundamental shift in how people approach fitness and wellness. In the wake of this global crisis, consumers have become more health-conscious than ever, leading to a significant surge in demand for fitness training.

As we look ahead to the post-COVID-19 scenario by 2030, the fitness industry is poised for explosive growth, with the B2C outlook presenting a wealth of opportunities for businesses that can adapt to the changing landscape. The Lexicon Academy for Personal & Fitness Training recognizes this opportunity. It is committed to leveraging it to expand its fitness instruction offerings and meet the evolving needs of fitness enthusiasts.

To stay ahead of the competition, the Lexicon Academy invests heavily in cutting-edge technologies such as virtual reality, wearable technology, and other digital tools that enhance the learning experience and improve physical training outcomes. By incorporating these innovations into its curriculum, the academy can provide its students with top-quality training and instruction, positioning them for success in the rapidly expanding fitness industry.

With an unwavering commitment to staying up-to-date with the latest advancements and a sharp focus on meeting the needs of fitness enthusiasts, the Lexicon Academy for Personal & Fitness Training is poised for success in the post-COVID-19 era. As the world continues to grapple with the aftermath of this global crisis, businesses that can adapt and thrive will emerge as leaders in the B2C market.

Why did you choose this industry over any other? 
With the growing prevalence of chronic illnesses and lifestyle-related health issues, there has never been a more critical time to prioritize physical wellness. As a result, the demand for qualified and skilled fitness professionals has skyrocketed, and a significant portion of the population prefers preventative healthcare as their first choice for health. More demand for proactive wellness is an opportunity for health coaches. Fitness centers, corporate wellness programs, and private residences are all potential workplaces for personal trainers. Professional athletes and older citizens alike may benefit from the guidance of a personal trainer.
Being a personal trainer in this industry presents a unique opportunity to positively impact people’s lives by helping them attain their fitness goals, achieve better health outcomes, and live a happier, more fulfilling life. The work is not just a job but a fulfilling career where you can make a meaningful difference in your clients’ lives.
The fitness industry is not just about losing weight or building muscles; it’s about creating a healthier and happier lifestyle for individuals. And as a fitness professional, you have the power to make that happen. If you are passionate about health and well-being and want to impact people’s lives positively, then a fitness and personal training career is the perfect choice.
Do you like participating in CSR initiatives, and what motivates you?
CSR is integral to everything we do at The Lexicon Group of Institutes. As an institution, we are committed to adding back to the community. We have multiple activities lined up in the coming months where we collaborate with partners to get fitness awareness across to the community. Making a difference in our community and adding value to our lives motivates the team and me.

Inspiring quote for aspiring youth.

“Train your body and mind with dedication and discipline, and you’ll not only achieve your fitness goals but also unlock your full potential as a person.” – The Lexicon Academy for Personal & Fitness Training.

Mr. Fauzan Shaikh, Manager, Program Development and Student Acquisition, The Lexicon Academy for Personal & Fitness Training
Please elaborate on the difficulties you encountered in establishing and retaining your business. 
As a new player in the market, establishing and retaining a loyal customer base is a daunting challenge that can make or break a business. In a world where customers have numerous options, it can be not easy to stand out from the crowd and convince them to choose your product or service.
To overcome this challenge, our team recognized the importance of dedicating significant time and effort to research and gather data thoroughly. By conducting a comprehensive competitive and market analysis, we identified the right product and price points that would resonate with our target audience.
While customer acquisition is crucial, retaining those customers is equally important. We have worked tirelessly to ensure our churn percentage remains within industry standards. Additionally, we have developed strategies to provide real value to our existing customers to keep them engaged and committed to our brand for the long haul.
Despite the difficulties that come with establishing and retaining customers, we have remained steadfast in our commitment to providing excellent products and services that genuinely make a difference in the lives of our customers. Through our dedication and hard work, we are confident that we will continue to grow and thrive in the market.
This article was shared with Prittle Prattle News as an authored article.
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