Rajiv Chilaka and Sonali Shah discuss why the collaboration focuses on student art tools rather than entertainment merchandise Green Gold Animation is repositioning Chhota Bheem from a screen-led entertainment property to a character rooted in everyday learning through a licensing collaboration with Faber-Castell India. The association introduces the animated character into student art and creative … Continue reading Green Gold Animation places Chhota Bheem inside the classroom through a licensing tie-up with Faber-Castell India