GovernEye Systems, a New Delhi based citizen engagement platform, has announced the results of its Citizen Satisfaction Survey for poll-bound states. The survey is unique because it also includes GovernEyes assessment of individual responses being analytical or sentimental.
A statement by the company says the survey was conducted in Assam, Kerala, Puducherry, Tamil Nadu and West Bengal during the months of November, December and January. A thousand people from each administrative district were surveyed. There was a conscious attempt to have males and females be represented equally in the survey as much as possible. The survey included control questions to assess basal body language patterns of a respondent and a focus question to get the primary data: Are you satisfied with the performance of the government Options for the response were Yes and No.
In alphabetical order of the states, the results are: Assam – 21.38% respondents said yes of which 36.77% responses were assessed as analytical; Kerala – 43.36% respondents said yes of which 38.56% responses were assessed as analytical, Puducherry – 11.75% respondents said yes of which 38.94% responses were assessed as analytical, Tamil Nadu – 15.23% respondents said yes of which 36.4% responses were assessed as analytical, West Bengal – 18.94% respondents said yes of which 36.38% responses were assessed as analytical.
Speaking about the survey, Ms. Sonal Gala, Senior Coordinator of the Survey Teams said, “We believe this is an exciting innovation in the field of political surveys with profound applications across opinion polls and other policy feedback gathering exercises. By adding this additional dimension, GovernEye enables a more meaningful decision-making process for the entire public administration lifecycle.”
There is a body of knowledge available in the world of academia that attributes analytical and sentimental functioning to different hemispheres of the brain. By observing visual cues, one can ascertain with a fair amount of certainty whether a response is analytical or sentimental. GovernEye conducted several surveys as pilot programmes before embarking on the exercise for the five states, the latest one being for the Bihar assembly elections where a similar survey was conducted in a few districts. Campaign messaging patterns were tallied against the final election results to see if voter behaviour changed or remained static as per predictions of our survey. The results were very encouraging because of which a decision was made to proceed to the next level.