India Buries the Bargain Only Myth: Diwali 2025 Sales Signal the Rise of Premium First Shoppers

Anubhav Pandey, Chief Strategy Officer at Consortium Gifts, explains how a ₹6.05 lakh crore festive surge driven by GST reform, influencer culture and easy credit has redefined Indian consumer psychology for good. India’s festive season in 2025 marked more than a celebratory surge. It signaled a turning point in how the country shops, as Diwali … Continue reading India Buries the Bargain Only Myth: Diwali 2025 Sales Signal the Rise of Premium First Shoppers