NEW YORK, May 5, 2021: Swimply, the marketplace for homeowners to rent out their underutilized pools to local swimmers, today announced it is expanding into 25 new cities nationwide. With this market expansion, the company is now serving two markets in Canada, five markets in Australia and a total of 125 U.S. markets. Swimply is also announcing the closing of a $10 million Series A financing. The funding is led by Norwest Venture Partners with participation from Trust Ventures and notable angel investors. This financing will support additional market launches, product development and increased insurance coverage for homeowners.
An estimated 96 percent of Americans do not have access to a pool. As part of the Sharing Economy, Swimply connects homeowners that have underutilized backyard spaces and pools with those seeking a way to gather, cool off and more. The company’s by-the-hour access is newly available in cities ranging from Burnsville, MN, Portland, OR and Raleigh, NC to the California cities of Oakland, San Luis Obispo and Los Gatos.
“The shifting mindset from younger generations about ownership is a huge contributor to increased growth of the Swimply marketplace,” said Asher Weinberger, co-founder and COO of Swimply. . Swimming is the third most popular activity for adults and number one for children, and yet no other company has tackled the aquatic space to make swimming more affordable and accessible…until now.”
“From Swimply’s founding in 2018, we had the vision for a variety of use cases,” said Bunim Laskin, co-founder and CEO of Swimply. “First and foremost, the majority of our swimmers seek out pools from their neighbors for ongoing, regular use such as daily lap swimming, family time and to enjoy the way in which water activities increase the quality of their lifestyle. What we’ve enjoyed seeing as we grow, is that homeowners now also use Swimply to rent their own private oasis for a variety of special events such as birthdays and family reunions We’ve also had spaces rented for experiences such as photo shoots, scuba diving certification, the testing of underwater drones, and even dog parties. Water brings joy and people together, and as we come out of the pandemic, we expect our marketplace to continue to grow as it brings communities and neighbors together in a safe, affordable way.”
“Swimply has created a new income stream for the owners of the 10+ million pools in the US, with some earning more than 30K last year,” said Edward Yip, Partner at Norwest who will be joining the Swimply board. “Over the past year we’ve witnessed a movement in how people rethink the way we use space and earn a living wage. Swimply is well-positioned to help a lot of people.”
Other prominent investors participating in the round include Founder and CEO of Poshmark, Inc, Manish Chandra, former General Counsel and Chief Ethics Officer at Airbnb, Rob Chesnut, CEO for Ancestry.com, Deborah Liu, and Advisor and Board Member at Zendesk, and Michael Curtis.
Swimply is a marketplace that connects owners of underutilized swimming pools with people seeking to gather, swim and escape locally. The company is trailblazing the experiential-based sharing category and creating an entirely new income stream for homeowners with pools that are otherwise used just 15 percent of the time. For swimmers, Swimply is disrupting the multi-billion dollar aquatic space and providing an option for the 96 percent of Americans that do not have access to a pool. The company was founded in 2018 and headquartered in New York City. Swimply is backed by Norwest Ventures and other notable angels.