ZEE5 Global announces partnership with America’s Oldest, Largest & Most-loved Grocery Store Chain – PATEL BROTHERS

The announcement made by Bollywood star Sonali Bendre, Sonali Bendre recently made her OTT debut with The Broken News, now streaming on ZEE5 Global.

ZEE5 Global, the world’s largest platform for South Asian content, recently announced its partnership with the Patel Brothers, a US-based Indian Grocery chain, to facilitate connecting with diaspora audiences on the occasion of the 75th year of Independence.

The Patel Brothers store on Oak Tree Road Edison, New Jersey, was inaugurated by popular Bollywood actor Sonali Bendre. Sonali, who recently made her comeback and successful debut on ZEE5 Global with The Broken News, spoke about the partnership and how this will benefit the Indians in the U.S.

ZEE5 Global also hosted a contest at the store where the participants had to answer questions related to the platform and Patel Brothers. The winner was given an opportunity to shop grocery items worth $200 for free with none other than Sonali as a part of the ‘Shop with the Stars’ contest. The platform also distributed its branded shopping bags to the customers.

Commenting on the partnership, actor Sonali Bendre said, “I’m very happy to be here to kick off this partnership between two deeply rooted South Asian brands, The Patel Brothers and ZEE5 Global. As the leading South Asian streaming service, ZEE5 Global has stepped out of screens and is making an effort to bring together the diaspora audiences across the U.S. through multiple community initiatives. Together with the Patel Brothers, who are America’s oldest, largest and best-loved Indian chain in the U.S., we can expect many wonderful initiatives and experiences from this partnership.”

Speaking of the collaboration, Archana Anand, Chief Business Officer, ZEE5 Global, said, “We’ve seen exponential growth in the U.S. in our first year of launch, and we are happy to have been able to delight our audiences here with our rich content library. There’s no better way now to cement our leadership position in this market than with this partnership with the Patel Brothers, another iconic and much-loved South Asian brand, and we look forward to a long, wonderful relationship with them.”

Kaushik Bhai Patel from Patel Brothers said, “We’re always looking for ways to cater to the needs of NRIs and South Asians in the U.S. hungry for their home culture. We are very happy to partner with ZEE5 Global, which shares this ethos.”

Launched on June 22 in the U.S., 2021, ZEE5 Global is the only dedicated streaming platform in the country for South Asian content. Home to the biggest blockbusters, latest originals, and web series across languages and genres, the platform offers an unparalleled 200,000 hours of content with 100+ hours of new content added daily. ZEE5 Global further houses one of the biggest South Indian content libraries with hits like RRR, Valimai, Bangarraju, etc., much loved T.V. shows across languages, and more.

Users can seamlessly download the ZEE5 app from Google Play Store / iOS App Store on Roku devices, Apple T.V.s, Android T.V.s, and Amazon Fire Stick. ZEE5 is also available on ZEE5 Global

ZEE5 Global is the digital entertainment destination launched by Zee Entertainment Enterprises Limited (ZEEL), a global Media and Entertainment powerhouse. The platform launched across 190+ countries in October 2018 and has content across 18 languages: Hindi, English, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati, Punjabi, including six international languages Malay, Thai, Bahasa, Urdu, Bangla, and Arabic. ZEE5 Global is home to 170,000+ hours of on-demand content. The platform brings together the best of Originals, Movies and TV Shows, Music, Cineplays, and Health and Lifestyle content all in one single destination. ZEE5 offers key features like 15 navigational languages, a content download option, seamless video playback, and Voice Search.

This article was shared with Prittle Prattle News as a Press Release.
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