E-commerce platform Flipkart and Discovery Commerce platform Shopalyst have been onboarded as the preferred partners for the newly launched programmatic media commerce solution from Xaxis.
Xaxis, GroupM’s outcome media specialist, is known for creating solutions that amplify the performance of programmatic media campaigns and drive efficient ROI from advertising investments.
Today, Xaxis announces the successful launch of a new programmatic media commerce solution in India called Discovery Commerce, which helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drive stronger outcomes from their media investments.
Discovery Commerce enables advertisers to utilize data signals specifically around product adoptions, search patterns, and purchase patterns, then integrate additional advertising strategies that help drive sales, build brands, and engage customers on e-commerce platforms or brand-owned sites. Powered by Xaxis’ programmatic excellence, strong global partnerships, proprietary technology, and tailored data touchpoints, the solution creates a holistic approach to e-commerce performance, driving consumers towards purchasing across various platforms and points of sale. Subsequently, the data and insights gathered from the various touchpoints will be used as benchmarks to inform future campaigns and audience planning.
Xaxis has already onboarded multiple partners into Discovery Commerce, with specialized capabilities around data, inventory, technology, and creativity, including key partnerships with Shopalyst and Flipkart.
Sankalp Mehrotra, Vice President – Monetisation, Flipkart, shared his thoughts on the collaboration: “Commerce advertising today continues to grow faster than any digital channel. Over the years, Flipkart Ads has created solutions that are disruptive, unique, and scalable. Our partnership with Xaxis will unlock the next stage of exponential growth for brands of all sizes. Consumers will benefit through seeing communication that has higher relevance and a more seamless purchase journey.”
In addition to driving stronger e-commerce performance and building benchmarks for future campaigns, Discovery Commerce helps brands better understand consumer behaviors and create more accurate target audiences by connecting online and offline data points. It can reach multiple online environments, premium publishers, leading marketplaces, and shoppable media ad formats, offering a simplified and consolidated service that unites previously siloed consumer data points.
Girish Ramachandra, Co-Founder of Shopalyst, said, “We are happy to partner with Xaxis. With Xaxis’ Discovery Commerce solution, brands can make their ads instantly shoppable and help drive impressions to conversions in one seamless journey for consumers.”
One way Discovery Commerce uses that data to elevate brand outcomes is through the use of Shoppable Media, a solution powered by Xaxis’ in-house creative and execution shop, Xaxis Creative Studios (XCS). XCS leverages AI to understand real-time consumer behaviors on retailer websites and applies dynamic creative optimization with data-driven product recommendations based on validated customer preferences. It provides a more convenient way for shoppers to add branded products into their preferred retailer’s basket, removing the need to remember the brand when they are online or in-store. It also significantly shortens the shopping journey for consumers, enabling them to browse, compare, and complete the order without leaving the ad.
Commenting on the upcoming launch of Xaxis’ Discovery Commerce solution, Antique Kazi, President – Data, Performance and Digital Products, GroupM India, said, “We believe there could not be a more exciting time to launch this solution as there are so many opportunities for brands and advertisers to capitalize on e-commerce platform growth. From consistent datasets to campaign measurement and optimization know-how, there are various key ingredients when it comes to doing e-commerce advertising right. We are delighted to be working with the likes of Shopalyst and Flipkart – further combined with the behavioral data segments from other partners, we can give our clients a deep understanding of how to leverage data to secure better outcomes.”
About Xaxis
Xaxis transforms digital media into business outcomes. We maximize the ROI of our client’s digital media investments by combining innovative AI technology, advanced cross-channel solutions, and dedicated programmatic expertise to develop and optimize success metrics that connect directly to their business goals. Founded in 2011, Xaxis is GroupM’s outcome media specialist, serving more than 3,000 brands in 48 markets worldwide.
This article was shared with Prittle Prattle News as a Press Release.
