Kozhikode: VKC Pride has launched a unique fashion collection for women titled ‘WOW!’- ‘World Of Women’ for this Onam season.
This has marked the beginning of the second phase of the Shop Local campaign to promote neighbourhood traders. The new scheme was announced at the VKC Directors Conclave held in Wayanad.
VKC Pride ‘World Of Women’ high-fashion collections are specially curated for customers at their neighbourhood shops.
‘World Of Women’ presents the best collection of high heels fashion footwear made with PU soles. This is a collection that can be worn by women of all age groups. The finest collection of season-appropriate modern fashion footwear is offered to customers.
On the occasion of ‘World Of Women’ launch, VKC Group Managing Director VKC Razak said: “We aim to take the Indian footwear industry to a new level by encouraging small retailers and distributors along with introducing innovative ideas and technologies in the industry”. He also said, “the second phase of the Shop Local campaign will be rolled out across the country with various schemes to empower neighbourhood businesses and enable them to survive amidst the e-commerce firms.”
