Through the support of campaigns curated by Vavo Digital, Zink London seeks to showcase a variety of clothing styles crafted for every individual
With the aim of reaching out to maximum customers through engaging campaigns, Vavo Digital, leading influencer marketing agency, has strengthened its ties with popular clothing brand, Zink London.
Vavo Digital has completed two campaigns with the brand in the past and is currently curating three more exciting ones.
From onboarding budding influencers to Macro influencers for these campaigns, Vavo Digital has collaborated on more than five briefs from Zink London to provide them with a smooth and satisfactory influencer marketing experience.
Ranging from the creation of awareness to celebrity sourcing and the launch of a new collection, the association has facilitated three fascinating campaigns and is currently in the process of curating another.
Vavo Digital reached out to influencers with a good outreach and aesthetic profiles to position Zink London through a collaboration post with trendy content creators like Kamiya Jani, JustJanvi among many others who participated in these campaigns.
Befitting hashtags like #JustZinkIt, #ComfortablyDope, #BlinkWinkZink were applied to raise awareness, break societal perception of women clothing and to focus on the festive glam Zink London offers through its clothing, respectively.
“After much contemplation over how best we could reach our target audience for Zink London and finally decided to ink a deal with Vavo Digital for our digital campaigns. VD has played pivotal role in helping us execute impactful influencers campaigns. They understand the brand’s requirements well and are quick and always available to help with any query or concern the brand may have. We’ve been able to close the gaps between our organic & paid efforts, helping us distribute our budget and resources in a more comprehensive manner. Going forward, we would strive for a collaborative effort to deliver the brand’s key message to our audiences through the upcoming campaigns designed by Vavo Digital.”
Rupesh Rawat, Ecommerce and Marketing Head at Zink London,
“Vavo Digital has worked very closely with Zink over the past year and has effectively facilitated some remarkable campaigns. We are extremely glad to continue our journey with the brand and look forward to curating more such campaigns that will help Zink London to bring out their elegant clothing line to its customers, while instilling a sense of loyalty to the brands products.”
Vavo Digital’s Brand Solutions and Business Development Manager, Mahek Kaur Bassan,
Zink London delivers casual to sophisticated styles that may be appropriate to workplaces as well as out to dinner.
Their goal has always been to demonstrate to the public how their clothing is both comfortable and fashionable on all body types and how it captures an individual’s personality.
Through these campaigns, the brand’s main objective is to emphasize the authenticity of their products and garner a respectable brand name.
About Zink London
With an incredible eye for what’s next in fashion, Zink London is passionate about exceeding expectations by offering new styles every week. They have worked to deliver the best possible shopping experience, helping customers express their style – not just buy fashion.
Their commitment to Fashion and their customers has taken them from two stores to the leading fashion retailer they are today. They serve customers at 450+ stores across 90 cities in India. With a promising pan India delivery through their ecommerce (website -www.zinklondon.in)
About Vavo Digital
