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United States cut flowers market forecast report 2021-2028: marketing strategies

The “US Cut Flowers Market Forecast to 2028 – COVID-19 Impact and Analysis – by Flower Type, Application and Distribution Channel” report has been added to ResearchAndMarkets.com’s offering.

Increase in Demand for Cut Flowers for Decorative Purposes Driving US Cut Flowers Market

US Cut Flowers Market is expected to grow from US$ 9,206.39 million in 2021 to US$ 12,771.94 million by 2028. It is expected to grow at a CAGR of 4.8% from 2021 to 2028.

Cut flowers are buds separated and cut from their bearing plant. These are mostly used for decorative and gifting purposes during special occasions, such as anniversaries, birthdays, and other events.

The increase in demand for decorative purposes in the US is one of the factors driving the market.

Fresh cut are mostly used for decorative purposes, including vase arrangements and bouquets at formal events, decorations at weddings and funerals, gifts on occasions, in times of illness, on holidays, such as Christmas and Easter, and as informal displays to beautify homes and public places.

According to the Consumer Expenditure Survey conducted by the US Bureau of Labor Statistics, interior home decoration is one of the major reasons behind the high consumption of cut flowers in the US.

The increased emphasis on interior decoration and providing an aesthetic look to homes have increased this country’s demand for cut flowers.

Holland America Flowers, LLC; Continental Flowers; Farm Fresh Flowers; Dummen Flowers; Washington Bulb Co., Inc; Selecta One; Multiflora; The Queen’s Flowers; Oserian; and The Kariki Group are the key players operating in the US cut flowers market.

Impact of COVID-19 Pandemic on US Market Growth

The demand for cut flowers was growing in the US market before the COVID-19 pandemic due to the increased usage of cut flowers for decorative purposes and being used for their various health benefits. Most of the cut flowers in the US were imported from countries such as Colombia and Ecuador.

The COVID-19 pandemic adversely affected the consumer goods industry, with the shutdown of manufacturing facilities, challenges in procuring raw materials and components, and restrictions on logistic operations. The disruptions in the supply of raw materials to manufacturers and containment measures hampered production, thus restraining the market growth.
The trade-related restrictions also impacted the import of cut flowers, which negatively impacted the US cut flower market. However, businesses are gaining ground as the government of the US has eased out the previously imposed restrictions.
Overall, online shopping has increased, and many local cut flower businesses have added digital components to their offerings within the last few years. The pandemic has also caused an increase in the usage of e-commerce sites and interest from new generations recognizing the benefits of nature, which is supporting the US cut flowers market.
The ‘US Cut Flowers Market Analysis to 2028’ is a specialized and in-depth study of the consumer goods industry, focusing on the US cut flowers market trend analysis. The report aims to provide an overview of the market with detailed market segmentation.
The US cut flowers market is analyzed on the basis of type, application, and distribution channel.
Based on the type, the market is segmented into rose, carnation, lilium, chrysanthemum & gerbera, and others. Based on application, the market is segmented into home and commercial.
Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores/florists, online retail, and others.
This article was shared with Prittle Prattle News as a Press Release.
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