Titan Company Limited rolls out, ‘Go Green’ initiative through Marathon relay-run

Titan Company Limited, With the aim to responsibly own the environment we live in, and to build a better, greener and cleaner future for generations to come, Titan Company announces the launch of ‘Go Green’ initiative to plant 1lakh+ trees and traverse the journey of a greener India.

To step up efforts towards this sustainable movement, ‘Go Green’ initiative kick-started in a unique way through a Marathon Relay run with a collective pledge to plant trees along the route from Pantnagar to Bengaluru

  • pledge to plant 1lakh+ trees
  • Marathon Relay kickstarted by Mr. CK Venkataraman, MD, Titan Company Limited

Under the ‘Go Green’ umbrella initiative, Titan Company Limited will run a series of plantation drives, encouraging employees and their families to plant trees in partnership with the NGO, ‘BiotaSoil Foundation’, Tata Motors and Tata Power.

Titan Company Limited is highly committed to environment sustainability and has always made consistent effort towards making green living, a way of living.

Titan has also extended this commitment to anyone from public to plant a tree and nurture its growth and thereby contribute to Titan’s sustained initiative. Titan urges volunteers to be a part of Titan’s ‘Go Green’ journey in three simple ways:

  • 1 Be a part of the tree plantation drive
  • 2 Sponsor one or more trees
  • 3 Take a pledge and make small significant changes

Titan has launched various sustainability initiatives since its inception, for instance:

More than 75% of Energy requirements of Titan’s manufacturing come from wind and solar.

Through recycling and reduction, has saved crores of liters and continues to reduce fresh water consumption at its manufacturing units.

Titan has built and is in the process of building two huge cisterns at Hosur, which will store 1.4 crore liters of rainwater.

Titan’s CSR efforts have rejuvenated lakes, built check dams, planted thousands of trees across the country and planted the Miyawaki forest.

It has rejuvenated a large lake in the vicinity of its corporate office , thus restoring the water body and rejuvenating a more petite water body at Pantnagar.

“‘Go Green’ is an act driven by knowledge and practices to become one with Mother Earth. Sustainable living, making ecologically responsible decisions, adopting eco-friendly alternatives, and leading an environmentally mindful lifestyle is the only way forward. The initiative is launched with the view to influence and infuse a sustainable mindset through a joint pledge.”

Mr. C K Venkataraman, MD, Titan Company Limited, said,

‘’We at Titan Company have always taken conscious and consistent efforts to embed sustainability in our end-to-end operations. As a responsible organisation and with the launch of our ‘Go Green’ initiative, collaborating with our partners and stakeholders, we aim to bring awareness on climate change and encourage adoption of processes and practices that promote sustainability.”

Mr. N. E. Sridhar, AVP & Head, Corporate Sustainability shared his views at the launch,

About Titan Company Limited:

Company Limited (“Titan”), a joint venture between the Tata Group and the Tamilnadu Industrial Development Corporation (TIDCO), commenced its operations in 1987 under the name Titan Watches Limited.
In 1994, Titan diversified into Jewellery (Tanishq) and subsequently into Eyewear.
Over the last three decades, has expanded into underpenetrated markets and created lifestyle brands across different product categories including fragrances (SKINN), accessories and Indian dress wear (Taneira).
Widely known for transforming India’s watch and jewellery industry and shaping India’s retail market by pioneering experiential retail.
Recorded a standalone income of around INR 27,200 crore for the year ended 31st March 2022.
This article was shared with Prittle Prattle News as a Press Release.
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