Experienced Business Professional Brings Expertise to Tigard Market
NerdsToGo, a leading provider of IT Solutions for Business and Home, opened a brand new location in Tigard, Oregon. The newest location (12540 SW Main Street, Suite 110) is under the direction of owner and operator Rory Dunnaback.
Dunnaback, along with his father John Dunnaback, opened a Milwaukie NerdsToGo in 2018. A Portland resident, Rory saw a geographical competitive advantage to opening a store in Tigard, which is west of Portland.
The Tigard launch serves a growing need in metro areas for tech services as the reliance on such services becomes more important than ever post-pandemic.
“A lot had to do with geography,” he said. The location fits with his marketing strategy and goal of having more exposure with locations east and west of Portland.
The Tigard location offers even greater brand exposure due to the retail storefront and strong downtown community surrounding it. This store location on Tigard’s main street brings great visibility. It’s also the first store in the U.S. to initiate the recent brand refresh.
Dunnaback’s first location is in downtown Milwaukie on Main Street–those in the area might have seen the signature yellow Nerd vans around town or have worked with the friendly, approachable Nerds as they help make technology less intimidating.
As local economies begin to come back to main streets, this is great for business and brand recognition in the heart of the downtown area, Dunnaback said.
“I’m really proud to have both of my businesses on main streets,” he said. “It’s very small-town America.” Dunnaback was named Franchisee of the Year and won the Nerdy Award earlier this year, which recognizes an individual that excels in helping customers and employees achieve their full potential.