This Diwali, Home Credit India launches – Zindagi Hit! to create brand resonance

On the occasion of the Diwali festival, Home Credit India (HCIN), a local branch of the largest worldwide consumer financing provider, launched its new brand campaign with the promise of “Zindagi Hit” in an effort to redefine Home Credit brand connect with consumers in the endeavour to fulfil ambitions.

This promotion comes as Home Credit India celebrates 10 years in the Indian market as an RBI-regulated consumer NBFC this year.

The brand thought encompasses the fulfilment of a consumer’s dream & aspirations that Home Credit enables to become a reality helping consumers to extract maximum from their life – NOW
Makes #ZindagiHit for customers on purchasing mobiles, consumer durables and home appliances worth at least Rs20,000 from Home Credit PoS partner shops by giving a 7.5% cashback against loan amount, which will be directly debited in bank account

The brand campaign, which was introduced as a Diwali campaign film, represents the company’s revitalised vision of “empowering people to live the life they want now” and repositions Home Credit India as an enabler of fulfilling wishes and aspirations to provide customers the joy and satisfaction they seek.

Home Credit in its decadal journey in India has seen that consumers across income categories have same expectations from life.

However, consumers in low-income category often keep these expectations supressed or in waiting owing to constraints in purchasing power.

Herein lies the value of Home Credit India, who financially empowers the underserved borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. And when dreams come true, every life moment becomes a hit.

“For year, as we finish a decade in India, we felt it as the appropriate time to bring the brand even closer to our clients, Based on the lessons learned, we hope to revitalise the meaning and connect of the brand Home Credit with consumers and future loan seekers through the ZindagiHit slogan. Loans are an empowerment for the proper use cases, and Home Credit aspires to be the enabler in people’s lives, assisting them in making their hopes and aspirations a reality. In this way, we at Home Credit India are collaborating with our customers to help them achieve their #ZindagiHit.”

said Ashish Tiwari, Chief Marketing Officer, Home Credit India, of the new brand motto this Diwali.

The value proposition of Home Credit India’s brand campaign centres on traits such as optimism, progress, trustworthiness, transparency, and that of an enabler, making it a brand of choice when it comes to consumer loans.

The festive campaign is live across digital platforms including Home Credit’s social channels such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and on a popular OTT platform like MX Player.

Adding to the festive spirit and in an effort to boost consumer sentiments, this Diwali, Home Credit India offers a 7.5% cashback against loan amount on purchases of mobiles, consumer durables, and home appliances worth at least Rs 20,000 from HC’s 50K+ PoS partner shops, which will be directly debited into the customer’s bank account.

To commemorate its tenth anniversary, Home Credit India has launched a campaign called #10SaalBemisal.
The campaign highlighted the brand’s decade-long journey in India and how they have promoted financial inclusion by enabling credit penetration throughout the country, resulting in the introduction of borrower-centric services and products such as Safe Pay (payment holiday, no pre-payment penalty, and insurance), and Care 360 (a comprehensive healthcare service protection product), Ujjwal EMI Card (the digital pre-set credit limit card), and more.
Having built a strong brand presence in the country, Home Credit India is currently operating in over 625 cities, with a network of 53,000 points of sale (PoS) and a growing customer base of 15 million.
A responsible consumer lender, Home Credit India has also engaged more than 3 million individuals through its financial literacy campaign – Paise Ki Paathshala – in order to foster a responsible borrowing culture in society at large.
This article was shared with Prittle Prattle News as a Press Release.
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