On the occasion of the Diwali festival, Home Credit India (HCIN), a local branch of the largest worldwide consumer financing provider, launched its new brand campaign with the promise of “Zindagi Hit” in an effort to redefine Home Credit brand connect with consumers in the endeavour to fulfil ambitions.
This promotion comes as Home Credit India celebrates 10 years in the Indian market as an RBI-regulated consumer NBFC this year.
The brand thought encompasses the fulfilment of a consumer’s dream & aspirations that Home Credit enables to become a reality helping consumers to extract maximum from their life – NOW
Makes #ZindagiHit for customers on purchasing mobiles, consumer durables and home appliances worth at least Rs20,000 from Home Credit PoS partner shops by giving a 7.5% cashback against loan amount, which will be directly debited in bank account
The brand campaign, which was introduced as a Diwali campaign film, represents the company’s revitalised vision of “empowering people to live the life they want now” and repositions Home Credit India as an enabler of fulfilling wishes and aspirations to provide customers the joy and satisfaction they seek.
Home Credit in its decadal journey in India has seen that consumers across income categories have same expectations from life.
However, consumers in low-income category often keep these expectations supressed or in waiting owing to constraints in purchasing power.
Herein lies the value of Home Credit India, who financially empowers the underserved borrowers through easy and hassle-free loans that bring to reality every wish & aspiration. And when dreams come true, every life moment becomes a hit.
“For year, as we finish a decade in India, we felt it as the appropriate time to bring the brand even closer to our clients, Based on the lessons learned, we hope to revitalise the meaning and connect of the brand Home Credit with consumers and future loan seekers through the ZindagiHit slogan. Loans are an empowerment for the proper use cases, and Home Credit aspires to be the enabler in people’s lives, assisting them in making their hopes and aspirations a reality. In this way, we at Home Credit India are collaborating with our customers to help them achieve their #ZindagiHit.”said Ashish Tiwari, Chief Marketing Officer, Home Credit India, of the new brand motto this Diwali.