The event was marked to celebrate MADRAS WEEK, and promoted the social cause of road safety in Chennai
The third edition of Brunch & Biking from TVS Eurogrip, India’s leading 2&3 wheeler tyre brand, was flagged off by cricketer Robin Uthappa and P. Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd.
Over 200 riding enthusiasts from Chennai city and nearby towns participated in the 2-hour ride. The ride had passionate bikers from various riding clubs, professions, and age groups, there were some women riders too.
The ride was flagged off at Velachery and then bikers rode along the scenic East Coast Road, culminating at Mahabalipuram.
For the safety and convenience of the riders, a motorbike mechanic, ambulance/doctor on call, first aid kits, and service support were made available during the event.
Brunch and Biking, Eurogrip’s flagship community riding event enables riders of all kinds of two wheelers to come together and experience the joy of riding while promoting a social cause – road safety.
The previous two editions of Brunch & Biking were successfully held in Bhubaneswar and Bengaluru respectively in November 2021 and March 2022.
Speaking on the occasion, “It was heartening to see such a large community of bikers from Chennai and other parts to celebrate ‘Madras’ and spread the message of ‘road safety’. We look forward to providing such exciting experiences for motorbike enthusiasts across the country with more Brunch and Biking rides. It was very encouraging to see the enthusiasm and energy the riders brought in.”
P Madhavan, EVP, Sales and Marketing, TVS Srichakra Ltd said,
In the coming months, TVS Eurogrip intends to organize similar editions and engage with biking enthusiasts in other cities as well.
About TVS Srichakra Ltd.
