After unveiling a new name and CEO, Spotless Car Wash Brands, the only multi-market, car wash consolidator with the leading position in multiple markets, is helping ambitious car wash operators nationwide bring their businesses into a new era through capital investments, technology innovation and operational support.
Spotless Car Wash Brands’ portfolio includes 85 units across Arizona, Colorado, Oklahoma, Washington, D.C., Virginia, and Maryland via the Cobblestone Auto Spa, Okie Express Auto Wash, and Flagship Car Wash Center brands with an additional 55 units set to open in 2022, totaling 140 units for the company by year’s end.
With an unmatched platform supporting growth in a competitive industry and strong leadership team in place, Spotless Car Wash Brands is attracting premier car wash operators to join its growing network of industry-leading brands, and expects to add 2-4 operator DMAs in 2022 with plans to reach 200 car wash units by 2023.
First established in 2019 as the Car Wash Owners Network (CWON), the company recently rebranded this year as Spotless Car Wash Brands. The new identity aims to better communicate to premium operators how the company provides capital and resources to support operational efficiencies that increase customer retention, advance technology and update equipment to better meet consumer needs. Examples of innovation include adding car ports and charging stations for electric vehicles and improving environmental and water reclamation practices.
To lead the charge, Spotless Car Wash Brands recently named Russ Reynolds as CEO. Reynolds has a long history and proven track record of growing companies and supporting the growth of local business owners and operators. With a wealth of experience in business strategy, sales and marketing, supply chain management and technology, Reynolds most recently served as CEO of LYNX Franchising, LLC, a franchisor of multiple leading brands including JAN-PRO, Intelligent Office, FRST Team and Outdoor Living Brands.
Previously, he served as CEO and president of 725-unit Batteries Plus, where under his leadership average store sales nearly doubled and gross margins increased by over 20 percent. Before that, he spent 14 years with GNB Technologies, a major global supplier of automotive and industrial power products.
“It’s a great time for the car wash industry. Between the chip shortage, inflation and other factors, consumers are more motivated than ever to take better care of their existing cars and hang on to them longer,” Reynolds said. “By partnering with leading car wash operators in premier markets nationwide, we are providing them with the catered attention, resources and capital they need to enhance and scale operations to build brands that resonate with consumers.”
