Shoppers Stop’s private brand ‘Kashish’, Adds cheer to the festive season
As the next step of further cementing its narrative about the continued focus on its private brands as an essential strategic pillar, Shoppers Stop has launched their newest campaign for Kashish – ‘Har Jashn Mein Kashish’ with Sanya Malhotra.
Kashish is an Indian occasionwear label that combines cultural and modern sensibilities. Through innovative adaptations of ethnic ensembles, the brand gives the consumer an edge.
The brand has found the appropriate voice to highlight their ethnic and contemporary brand in their ‘Har Jashn Mein Kahish’ ad with Sanya Malhotra.
Sanya’s expressive, passionate, and deeply established in Indian traditions personality is the ideal vehicle for telling the Kashish story.
Kashish moments bring the plot to life. A narrative that embodies the brand’s fundamental premise of Kashish being the focal point of every celebration.
Throughout the film, Sanya surprises her family at home during the holidays. She makes a grand entrance, wearing her new attire for the occasion.
As Sanya comes in her stunning Kashish dress, the festivities become even more fun and thrilling. Kashish ethnic wear’s modern feminine touch adds to the originality and aesthetic factor of her festive look!
Her contagious enthusiasm is brilliantly caught as she reunites with her friends, and her fun shines through as she puts rangoli to her mother’s cheek at the festival of lights.
‘Jashn koi bhi ho,’ the film says, celebrating the grace in every event. Har Jashn ke Kashish Honi Chahiye’
“Shoppers Stop’s private brand, Kashish interprets tradition with a modern attitude to create an effortless contemporary look. Sanya’s cheerful and vibrant personalilty of a young modern Indian girl, who loves to celebrate every occasion in a modern way, connects with the persona of the Kashish girl. Sanya’s playful personality, which brings cheer to every occasion in style, is the campaign’s core. ‘Har Jashn Mein Kashish,’ our film, attempts to combine the values of the brand Kashish with Sanya’s persona.”Ms. Shwetal Basu, Customer Care Associate and Chief Marketing Officer at Shoppers Stop says,