Launches exclusive styles for the festive season
Aurelia, one of the fastest growing ethnic wear brands by TCNS Clothing Co Ltd, has launched exclusive styles for the festive season under the ongoing campaign ‘Be Compliment Ready,’ featuring International star and brand ambassador Alia Bhatt. Through three engaging videos based on festive occasions, the brand brings alive the idea of turning unexpected situations into your favor through Aurelia’s new festive collection.
The digital videos encapsulate short stories, are conveyed effortlessly through Alia’s myriad expressions, and leave the viewer with an endearing feeling. The videos are an amalgamation of the vibrant personality of Alia and the signature styling of brand Aurelia making these videos relatable for the viewer.
The latest festive range inspires the modern Indian woman to be compliment ready in any situation. Product innovations for the festive season like Fairy Kurtas, Choker Drape Set, and Insta Saree reflecting ‘style’ with ‘comfort’ have been introduced this season and are available across offline and online stores. These new styles are well established in the digital video series that showcases Alia as a regular girl caught unaware in unexpected situations and yet gets complimented.
Talking about the campaign, Anant Daga, Managing Director – TCNS Clothing Co. Ltd., said, “Our latest festive campaign with Alia highlights our new product innovations through a series of exciting and fun videos. The campaign aims to inspire women to be festive-ready and celebrate the festivities with aplomb. Aurelia stands for the fashion choices of the new age women looking for effortless styling at work as well as home.”