Puretech Digital, The account was won in a multi-agency pitch
Puretech Digital, the award-winning, full-service digital agency that is based out of Mumbai, has bagged the performance marketing mandate of DSP Mutual Fund, one of the leading mutual funds investment companies backed by the 150+ year old DSP Group.
The agency will be handling performance marketing along with digital media planning for the brand.
Bagging the mandate in a multi-agency pitch, Puretech Digital will be driving growth with the help of its specialized services under Performance Marketing, both paid and organic.
Additionally, the agency will focus on crafting effective and innovative solutions to amplify the growth and reach for the brand.
Speaking about the new client win Kamaljit Saini, Senior Vice President, Puretech Digital said “We are truly pleased to be associated with the DSP Mutual Fund Team. With our performance marketing abilities and powerful data-driven technique, we look ahead to developing new benchmarks in development and growth together.”
CEO, Puretech Digital, Prashant Deorah said, “Adding DSP Mutual Fund to our clientele is a testimony to the good work we do in the BFSI sector. We are delighted to partner with a heritage brand like DSP Group, and we look ahead to our association with them.”
Commenting on the association Vice President – Digital Business, DSP Mutual Fund, Manish Rathi, said, “We think Puretech Digital has powerful expertise in the Digital Marketing space, and we are already seeing some profitable early results. This association will help us innovate and creatively meet our business growth plans.”
About Puretech Digital:
Puretech Digital is an award-winning, full-service independent digital marketing agency based out of Mumbai. Helmed by Prashant Deorah, the agency has a team of around 200 individuals across various lines of services and is among India’s most digitally experienced independent agencies with expertise and resources across all digital marketing disciplines.
The agency offers 360-degree effective digital solutions to brands aided with creativity and technology-driven insights. Their services include Brand Solutions, Content Studio, Performance Marketing, Web Build and related services.
The Puretech Network is among India’s most digitally experienced agencies with expertise and resources across all digital marketing disciplines.
About DSP Mutual Fund: