Mobilla, a lifestyle and mobile accessories business, is increasing its marketing investments in an effort to improve consumer connections and boost recall.
Mobilla, which is progressively expanding its product variety and consumer base across India, has signed on acclaimed actor Gurmeet Choudhary for brand endorsements and promotions as it launches its Diwali seasonal campaign.
Following the recent collaboration with Kajal Aggarwal, the new agreement with Gurmeet Choudhary will strengthen the brand’s proposition and cement its leading position in a highly competitive market.
As part of this collaboration, Mobilla has collaborated with Gurmeet Choudhary on marketing campaigns for the brand’s Lifestyle items and Mobile Accessories, which include smart watches, party speakers, neckbands, power banks, chargers, cables, and so on.
Gurmeet’s charisma and common goal for tech solutions that improve lifestyle are important factors in this collaboration.
Mobilla will use Gurmeet Choudhary’s notoriety to expand its ATL and BTL promotions across India, including product packaging marketing.
The ad is intended to capitalise on the festive season and will primarily target India’s millennial and Gen Z populations.
“It brings me the utmost joy to announce that I have become a part of the Mobilla Family, The energetic and vibrant Mobilla team made my arrival memorable. I believe this is a fantastic match because the organisation and I share fundamental characteristics such as adaptability and effort. They also share my belief in actively contributing to India’s prosperity by manufacturing their products in India. I am thrilled to be a part of an organisation with so much to offer!”
Gurmeet Choudhary stated of his affiliation with Mobilla.
“We are thrilled to welcome Gurmeet Choudhary to the Mobilla family.” Having a well-known figure who shares the same ideology as our brand ensures our continued growth and success.”
Mobilla Co-Founders Hetal Shah added.
“The addition of a hardworking and brilliant icon from the Bollywood film industry to the Mobilla family is a promising step forward.” His tenacity and dedication to giving his all in all he does encourages and empowers the team to keep doing their best.”
Dr. Jignesh Shah, Co-Founder of Mobilla, stated
“The addition of a hardworking and skilled Bollywood film industry icon to the Mobilla family is a promising step forward.” His tenacity and dedication to giving his all in all he does encourages and empowers the squad to do the same.”
Dr. Jignesh Shah, Co-Founder of Mobilla, remarked
“Gurmeet is a person who has been interested in drama and acting since infancy and has an excellent understanding of how to connect with an audience.” Mobilla has clients of various ages; having him on board will allow us to interact with the audience more effectively, enhancing user engagement. I’m excited to work on projects with such a skilled and well-known film industry figure!”
Da Sachin Sharma, Mobilla’s Chief Brand Officer, concluded.
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