Mirchi, M-Ping enables clients to effectively advertise across all audio OTT platforms with an audience-centric and a platform-agnostic approach
Mirchi, India’s no.1 city-centric music and entertainment company announces the launch of M-Ping – a one-stop solution for advertisers to reach relevant audiences across all audio OTT platforms.
M-Ping will complement Mirchi’s multi-media solutions offering to marketers by assisting them in delivering superior, end-to-end audio campaigns, including ideation, production, and execution.
M-Ping takes an audience-centric and platform-independent approach.
M-Ping provides cutting-edge affinity-based targeting, allowing brands to reach out to their audiences regardless of the audio platform they are listening to.
Digital audio usage in India has increased dramatically both during and after the pandemic. Advertisers are continuously looking for ways to use digital mediums to engage with their target audiences through targeted, data-driven, and ROI-driven ad buys.
Mirchi, a prominent radio player and developer of customised brand solutions, has a well-trained in-house creative and sales team that has helped over 20,000 clients curate and execute their audio, social media, and digital campaigns in a year.
This seasoned group will provide unrivalled competence in running the newest addition to the multi-media mix, M-Ping.
M-Ping expands Mirchi’s diverse inventory, allowing advertisers to communicate more effectively with their target demographic.
“Over the past 20 years, Mirchi has developed into a multi-platform, multi-format brand with a presence across FM, LIVE, and digital domains.” As a result, we are a force to be reckoned with when it comes to creating bespoke solutions for every brand. The addition of M-Ping to our solution offering increases our capacity to address business objectives and solve marketing difficulties for clients in novel ways. Furthermore, M-ping contributes to the concentrated initiatives being created at Mirchi to strengthen our digital arm.”
Prashant Panday, MD & CEO, ENIL, Mirchi, said,
“As a solutions provider Mirchi has been curating customized solutions for brands across verticals for over the years. With the launch of M-Ping, we are extremely excited to bring audio digital advertising to the center stage of marketing spends. Our solutions team is all-set to brew some of the most innovative ideas for brands and help them establish a connection with the consumers.”
Preeti Nihalani, Chief Operating Officer, ENIL, Mirchi said,
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