Melorra, one of India’s fastest growing D2C brands that specialises in trendy, light-weight, BIS hallmarked gold jewellery at affordable prices, has reached the lofty goal of delivering in 26,000+ pin codes across India, the UAE, the United States, the United Kingdom, and Europe and is still expanding.
True to its objective, the brand will debut a new collection with 75+ designs in gold and diamond every Friday, commemorating the wonderful occasion of the auspicious festive season.
It also recently announced its new festive ad-campaign #HarGharMelorrare with the promise of adorning every Indian woman by providing them the opportunity to choose and choose from its wide assortment of designs for every single day of the upcoming celebrations.
- The Western part already contributes a substantial 15% to Melorra’s total orders
- By FY ’26, Melorra is looking to mark up to 350 experience centers across India
- It recently launched a new festive ad campaign #HarGharMelorra to celebrate its spread across cities further strengthening its connect with the real India
The Western portion of the country already accounts for a sizable 15% of Melorra’s overall orders, and they expect to develop rapidly in the region.
Melorra will unveil four new festive collections that precisely express the excitement and fervour of the holiday season. The brand currently has 23 experience centres and plans to expand to 350 experience centres across India by FY ’26.
Melorrais is quickly becoming one of the most favoured companies for everyday gold wear, thanks to its seamless choosing and purchasing experience that includes the touch, feel, and trial of jewellery.
“After 2 years of Covid spell, this year people are going to celebrate in a major way, with friends and family, Melorra is ready to participate in these events with its four distinct collections. We’ve witnessed an increase in demand for lightweight gold jewellery that women may wear with their regular outfits. Our #HarGharMelorra campaign is another step in this direction, allowing us to reach out to the most remote areas while also increasing access to our complete range of products to a wider range of customers. Our designs are inspired by global fashion trends and are the ideal choice for any occasion, whether festive or casual. Every Friday, we release a new collection and have over 18000 gold and diamond patterns available. Our goal is to combine Indians’ love of gold with the shift in perspectives and palates that shows brilliantly in our designs.”
stated SarojaYeramilli, Founder and CEO of Melorra.
The company, known for its inventive approach and sophisticated designs, is an excellent choice for people looking for jewellery that can be worn on any occasion.
Melorra provides every Indian simple access to its wide range of designs, living up to its overriding purpose of offering access even in the most remote of marketplaces, guaranteeing that individuals in the hinterlands too have the option of getting trendy, affordable jewellery delivered straight to their doorsteps.
Since its inception in 2016, Melorra has been a disruptor in the fine, stylish, and lightweight gold jewellery market.
The company has seen accelerated growth in the last year and expects this to continue during the holiday season. Because of the COVID-19 pandemic, consumer preferences have evolved toward purchasing lightweight and economical fine jewellery with a focus on quality and style.
Melorra has it all, and more. It has made its mark from towns with less than 10,000 people to cities with populations over one million. Melorra now has a sales of 350 crores and aspires to be a $1 billion company in 5 years.
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