Buoyed by phenomenal growth, India’s leading D2C footwear brand Bacca Bucci is planning to expand its wings to cover a larger market share in the fashion & lifestyle segment.
The home-grown brand recorded a net figure Rs 32.8 crore in FY 2021 -2022 and it has set a target of 100% YoY growth in FY 22-23 to reach Rs. 67 crore GMV.
Under its expansion plans, the company has introduced new product ranges such as Bacca Bucci kids’ footwear, Bacca Bucci plus-size footwear and is readying itself to launch a range of products with offerings such as fanny packs, caps, tees, etc. in the coming months to become India’s leading fashion brand.
Going by the trends, demands, and craze, it has initiated every possible step to expand its portfolio and place the right products to its customers–mainly youth– using the right digital strategies and marketing.
The company is already engaging with MBOs to go offline this year. It is currently partnering with organised MBOs and has started identifying key distributors toscale and reach customers through offline trade.
Notably, 45% of the company’s total sales come from sneakers.
“We are really excited with the upward growth trajectory that has instilled confidence in us to go ahead with our expansion plans. The brand has carved a niche for itself in the market and is popular among the young customers. Introducing a new product line will help us cater to demands that we are getting from the fashion-forward GenZ and millennials. We believe our digital-first approach, customer-centric endeavours and quality products will position Bacca Bucci as a leader in the segment very soon,”said Natwar Agarwal, Founder and Director at Bacca Bucci.