Lux Cozi ropes in Sourav Ganguly as brand ambassador

The collaboration will take the brand to newer heights and create a deeper connection with its discerning consumers.

Lux Cozi collaboration will take the brand to newer heights and create a deeper connection with its discerning consumers.

#PorleEMonKhushi, the recently aired television commercial, is already grabbing the eyeballs of many consumers and creating a buzz in the men’s innerwear category

Sourav Ganguly, Former Indian cricket team captain and current President of the Board of Control for Cricket in India (BCCI) has been appointed as the brand ambassador of Lux Cozi, one of the country’s largest innerwear manufacturers known for its innovative and customer-demand-driven product offerings, by Lux Industries Limited (BSE: 539542 | NSE: LUXIND).

Mr. Ashok Todi, Chairman of Lux Industries, and Mr. Saket Todi, Executive Director of Lux Industries, attended the announcement with the new brand ambassador.

Sourav Ganguly is the most recent addition to Lux Industries’ pantheon of celebrity endorsers. Sourav Ganguly is the most recent addition to Lux Industries’ pantheon of celebrity endorsers. Dada, as we know him, has joined Varun Dhawan as a Lux Cozi brand ambassador.

The company has also generated interest with its new television commercial film, #PorleEMonKhushi, starring Sourav Ganguly.

Lux Cozi hopes to reach new heights with this relationship and build a stronger bond with its customers.

Bringing Sourav Ganguly on board as a Lux Cozi brand ambassador is part of Lux’s new marketing strategy, with which the firm now wants to increase its market share in individual countries.

This new Lux Cozi 1K plan aims to make Luz Cozi an INR 1000 Cr brand as quickly as possible.

“Lux Industries has always been a consumer-driven brand, and we believe in designating brand emissaries to assist our customers in connecting with us more effectively. It brings me immense pleasure to declare this is a step that will set new norms. There was no greater face than our beloved Dada to represent us and deliver our message to our customers.”

Mr. Ashok Todi, Chairman of Lux Industries,

Lux Cozi is one of Lux Industries’ fastest growing brands, and it is predicted to increase exponentially, enhancing the Company’s brand performance in the men’s innerwear area.

Lux Cozi, a market leader for nearly six decades, has taken an extraordinary move to create and expand its market domination through this alliance.

“I am thrilled to be working with Lux Cozi, a renowned Indian brand. Lux has transformed the country’s hosiery business and has been a trailblazer in many areas, setting standards for others in the industry to follow. I’m hoping that by working together, we can elevate the Lux Cozi brand to new heights.”

Mr. Sourav Ganguly stated about the collaboration,

“The main business strategy of Lux Industries comprises an openness to constant revolution and improvement in our product range and brand identity. As a result, we are delighted to have Sourav on board with Lux Cozi. We all hold Dada in the highest regard, and his popularity is growing. We are convinced that his appointment as a Lux Cozi ambassador will enable us to better cooperate with our customers in both urban and rural markets.”

Lux Industries’ Executive Director, Mr. Saket Todi, stated,
Lux Industries has always been proactive in adopting newer manufacturing methods, developing innovative products, and targeting the right audience through first-of-their-kind branding and promotional activities.
Its customer-centric approach has assisted the brand in increasing visibility and building substantial brand equity across 47 countries.
It has been manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear and outerwear for men, women, and children.
With a substantial assortment of 15 brands offering mass, mid-premium, and premium products across demographics, Lux Industries has already established its market dominance in the hosiery sector and is set to grow its business across India in the coming years.


Lux Industries Ltd. (BSE: 539542 | NSE: LUXIND) Lux Industries Limited, incorporated in 1995, is one of the most prominent players in the hosiery business, having a market share of ~20% of the organized industry.
Products include Men’s, Women’s & Kid’s Innerwear, Winterwear, Socks & Sacks for Women in varied colors and designs. The company has 5,000 SKUs under various Brands and Sub Brands of Lux.
The company’s products are offered in 4,50,000 retail points across India, with a focus on growing exclusive retail outlets and providing customers with a seamless shopping experience. Lux has a global footprint, with exports to 47 countries.
This article was shared with Prittle Prattle News as a Press Release.
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