‘Let Feelings Shine’ with is India's top consumer Internet company, with major brands like Bharat Matrimony, Community Matrimony, and Elite Matrimony., #BeChoosy and choose a partner who chooses you above everything else

On the occasion of Karwa Chauth, launched a social message on ‘mutual love & understanding’.

The video starts with the wife questioning her husband as to why does he fast, and reels names in their circle saying none of the men observe a fast for Karwa Chauth.

Husband retorts with anger for this taunt from the wife saying ‘If you can fast for my long life, can’t I fast for yours? It’s my choice’.

Then we see the wife closing her laptop on which she was working on and brings in a plate with some eatables and water and starts to drink the water breaking her fast, and saying ‘if you can fast for me, then I can break my fast for you’.

The video ends with each of them sharing the glass of water and feeding each other with a message ‘let feelings shine’.

“we wanted to highlight ‘mutual love & understanding’ as the centre point of every marital relationship. The campaign is an interesting take on a modern-day couple celebrating Karwa Chauth with an unexpected twist beautifully highlighting the love, concern, and care between them. has always stressed on ‘Happy Marriages’ and this campaign highlights the essence of that”.

Arjun Bhatia, Chief Marketing Officer,, said,

Karwa Chauth is observed annually by married women from Hindu communities who hold a fast for the long life of their husband.

The fast is followed for the safety and prosperity of their husband. This year the festival falls on October 13th, 2022.

The festival is observed with much fervour by most of the women in the Northern and Western parts of India where they do not take any food or even water for the entire day.

About limited is India’s top consumer Internet company, with major brands like Bharat Matrimony, Community Matrimony, and Elite Matrimony.

Bharat Matrimony is the largest and most trusted marriage brand in India, and it has also created a significant retail presence with over 110 self-owned retail shops. has also introduced Jodii, an exclusive matchmaking service in 9 Indian languages for non-graduates.
Users in India and the Indian diaspora can use the company’s matchmaking and marriage-related services.,, and, a consortium of over 300 community matrimonial firms, are examples of novel business models pioneered by the Company.
This article was shared with Prittle Prattle News as a Press Release.
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