Why Kriti Sanon’s Association With Campus Activewear Signals a Shift in India’s Women’s Athleisure Market

The actor’s new role as the face of Campus’ women’s footwear reflects a growing focus on female consumers in sports and lifestyle fashion, with leadership calling it a key growth driver The Indian sportswear and athleisure market has grown rapidly over the past five years, yet women’s categories have often remained underrepresented in mainstream campaigns. … Continue reading Why Kriti Sanon’s Association With Campus Activewear Signals a Shift in India’s Women’s Athleisure Market