Kartik Aryan stars in Bata’s new ‘Impressions Collection’ campaign

Families and friends come together to feast, celebrate and create timeless memories.

Bata’s, Introduces the best of festive fashion for all celebrations

Inspired by the celebratory spirit of the festive season, India’s leading footwear brand Bata India, has launched the Impressions Collection.

Featuring Kartik Aryan, the collection launch is an extension of the 360-degree title campaign, It’s Got to be Bata.

As the year rounds up, the last few months are marked by a spirit of festivities across India – from Durga Pujo, to Diwali, Christmas, and New Year.

Families and friends come together to feast, celebrate and create timeless memories.

Whether it’s a wedding or a casual get-together with friends, consumers want to make the most of these moments and are eager to indulge in new fashion to look good.

Bata India’s new Impressions Collection is derived from the consumer insight that great shoes and apparel gets one noticed and kickstarts conversations at get-togethers and parties. If it’s a celebration, It’s Got to be Bata.

“Bata India, as a brand, is woven into the cultural fabric of India. As the nation gets ready to revel in festivities, we are proud to present our new Impressions Collection – a wide array of stylish footwear ranging from ethnic to western and fusion to get you ready for any celebratory occasion, re-iterating the message — If it’s a celebration, It’s Got to be Bata.

Featuring Bata, Bata Red Label, Marie Claire, Hush Puppies, and Naturalizer brands, the collection has an extensive range of glimmering block heels, comfort wedges, festive juttis, and fusion sneakers. The collection will strengthen Bata’s proposition as the one-stop destination for all footwear needs.”

Gunjan Shah, MD, and CEO Bata India Limited said,

Bata’s new campaign film, conceptualized by Contract Advertising follows Kartik Aryan and Wamiqa Gabbi at a party, and Wamiqa mistakenly steps on his shoes.

Kartik is instantly impressed by her gold metallic block heels and tries to initiate a conversation. Wamiqa, however, smilingly walks away with a witty reply.

When their paths cross again, Kartik’s Bata shoes catch her attention and leave a lasting impression. The TVC ends with a snippet of the all-new Impressions Collection – styles that match every occasion.

“A simple compliment ‘I like your shoes. It suits you.’ can start a conversation on every occasion, through all your fashion phases.

When we dress well, it makes an impression. All of us grab on to attires that capture confidence at a single glance, while the perfect pair of shoes top it off from the bottom up. With this campaign, we encapsulated the role shoes play as a conversation starter in every celebration, and Kartik Aryan and Wamiqa Gabbi’s friendly banter beautifully convey the message.”

Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India, said

About BATA India:

For more than 85 years, Bata has held a special place in the hearts of Indians. Bata, possibly India’s only footwear company that offers footwear and accessories for the entire family, has transformed the modern footwear market.
It has risen to the top of the market and is the most trusted name in branded footwear. In 2019, it sold over 47 million pairs of shoes and served over 120,000 clients practically every day.
Bata India is the largest footwear retailer in India, offering footwear, accessories, and bags across brands such as Bata, Bata Red Label, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit, and Bubble gummers, to name a few.
It retails in more than 1700 Bata-owned, shop-in-shops and franchisee stores on bata. In addition, there are hundreds of multi-brand footwear dealer stores across India.
Bata has developed its channels and established new tracks such as Bata Chat Shop and Bata Home Delivery to make its items available to millions of Indians.
This article was shared with Prittle Prattle News as a Press Release.
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