With our end-to-end digital marketing solutions, we are poised to assist brands in keeping up with and growing with today’s “new” consumer. We are distinctive in our sensibility and creative talents, from result-driven digital strategies to interactive digital experiences, cutting-edge content production, breath-taking designs, effective story telling, data analysis, customer centricity, and beyond. Everything we develop is in service of our clients’ progress, combining our passion, abilities, and efforts.
Why did you decide to become a business owner?
I have always believed that the secret to getting ahead is getting started. I decided to start up because of two things INTENT and CONTENT. One gave me the fuel to keep going and the other made the journey really worthwhile. To be able to learn, explore and utilize my full potential at my own pace was the primary reason to start the Poised Group. I saw an unaddressed gap and an opportunity in the B2B digital marketing and social selling space and I knew I had a good shot at carving out a niche for myself in a very crowded market.
What is the mission and vision of your company?
Mission: To empower businesses of all sizes and types, to make the most of constantly evolving digital platforms and generate tangible value for them and their end customers.
The goal is also to be able to provide a solution to a company no matter how big or small they are. We like to be Inclusive while starting a partnership. Our Triple CCC philosophy of Content Creation, Catalysis of positive Outcomes, and Customer Experience make us a full-suite agency.
Vision: To become the #1 digital marketing company for B2B businesses in India
How many employees does your company have?
Our work family is 60+ and growing across Pan India
What services or products do you offer?
- Brand Identity Development
- Digital Strategy and Consulting
- Content Creation
- Website Design and Development
- Social Media Marketing
- B2B Enterprise Marketing
- Thought Leadership
- Corporate Sales Enablement
- Search & Display Marketing
- Lead Generation
- Employer Branding
- Ecommerce Marketing
- Interactive Digital Experiences
- Search Engine Optimization
What made you decide to start a company in this industry?
Creativity is about piercing the mundane to ultimately explore the marvelous. I always wanted to get into a creative field where I can use my creativity and imagination to either entertain people or solve problems. Digital Marketing gives me the leeway to do both.
5 Points of inspiration to the entrepreneur readers
- Start early, fail early, learn early
- Focus on team and culture building from the beginning. When everything else changes, the industry evolves, and the culture that you build helps you sustain and thrive.
- Take finances, especially cash flow very seriously from the beginning. Cash keeps you confident and courageous.
- Always play on the front foot. While starting up, you have nothing to loose, you can only gain. Don’t let your inhibitions come in your way of doing something bold.
- Take a calculated risk, but don’t calculate too much when it comes to risk-taking. It always feels overwhelming when you take bold/big steps. Just do it, it mostly works. Even if it doesn’t, the learnings will be truly valuable.
5 Points of inspiration to the professional readers
- Take ownership of your work, no matter how small. The habit you cultivate at the beginning helps you in the long run.
- Treat every aspect of your work equally. The way you do anything is the way you would everything. Treat all aspects of your work with the utmost respect.
- Document your mistakes, learnings, readings, etc. A repository of your own learnings will help in the long run.
- Be good with people, network as much as you can.
- Take initiatives, be proactive, and ask for challenges. There are very few professionals who can do that and those who do, get instantly noticed and appreciated.
