Instamojo sees more than 8000 D2C businesses integrate logistics services in the past six months

Around 4000 new businesses were tech-enabled to promote their product on Google shopping and Facebook shops in the last six months.

About 225,000 merchants have been on-boarded in the last six months alone

Instamojo, a leading ecommerce platform for independent businesses and D2C brands, recorded more than 8000 D2C businesses on the platform who integrated logistics applications over the past six months, to support last mile delivery.

Additionally, the platform also on-boarded more than 2,25,000 sellers who set up their independent online stores. With the upcoming festive season approaching, and given the consumer demand during this time, the platform is expecting a growth of 80%.

The portal also witnessed around 4000 new businesses get tech-enabled, to promote their product on Google shopping and Facebook shops.

Industry report states that 68% of Indians are enthusiastic about the upcoming festive season, up from 59% last year. The demand trends are favourable and sellers are aware of their products that are certain to experience an increase in customer demand.

On the Instamojo platform, categories such as Arts & Crafts, Education & Books and Apparel & Footwear are witnessing maximum demand. The platform is also getting maximum tractions from tier II & III cities namely Indore, Guwahati, Ludhiana & Bhubaneshwar.

“We can expect that the online DTC model will fuel business growth in the new normal as more small business owners and entrepreneurs become aware of the advantages of selling independently online. With the festive season around the corner, small businesses owners have started preparing for the busiest time of the year. This is the most lucrative time for SMBs to drive sales, and the role of last mile delivery is a key contributor. On-time and efficient delivery are crucial in achieving customer delight and building brand loyalty. That said, we expect to see more merchants use the logistics services offered on the platform this festive season, with an expected 80% increase in merchant onboarding during this time.”

Sampad Swain, CEO & Co-founder, Instamojo said,

“As we continue on our journey to empower small businesses in India to go online, we look forward to supporting the community with products and enhancements providing them with full stack facilitation, needed to run business seamlessly.”

He further added,

Instamojo offers unique Do-It-For-Me solutions. If a business does not want to build their store or are not comfortable with DIY services, the Instamojo expert team builds the store with hand-picked features that would support the business’ growth and help them scale.

In early 2020, the company acquired GetMeAShop (GMAS), an e-commerce enablement firm backed by Times Internet, and closed its Pre-Series C round of funding in the later part of 2020.

About Instamojo:

Instamojo, is an e-Commerce platform for independent business, DTC brands and Micro, Medium & Small Enterprises (MSME’s) that enables them to start, manage and grow their business online.

It is a one-stop shop for an entrepreneur that caters to their diverse e-commerce business needs by leveraging technology,​data​​ and ​​design.

Founded in 2012 by Sampad Swain, Akash Gehani and Aditya Sengupta, Instamojo, in early 2019, raised Series B funding from Gunosy Capital, AnyPay-a Japanese payments firm and the existing VCs. ​
Instamojo constantly works towards creating significant innovation in digital commerce, which is universally accessible to create newer opportunities & sustainable livelihoods for MSMEs.
In November 2014, the company raised USD 2.6 million in Series A funding from Kalaari Capital, Blume Ventures, 500Startups and others.
Prior to this, it had raised approximately USD 500,000 from 500 Startups, Blume Ventures and angel investors Rajan Anandan, Sunil Kalra,​​ Shailesh Rao, ​​Rob ​​de ​​Heus​​ among​​ others.
In 2012, Instamojo was one of the first startups from India to join the prestigious 500Startups Silicon Valley Accelerator​​ Program. ​​It ​​has ​​also ​​been​​ featured​ ​as ​​one ​​of ​​the ​​hottest ​​start-ups ​​by ​​Economic ​​Times​​ in ​​2015.
This article was shared with Prittle Prattle News as a Press Release.
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