Through joint activities, the companies will offer products and experiences to sensitize people to the vast treasure trove of what India stands for
Heritage India and Indic Inspirations have announced a collaboration to promote India’s Heritage and Culture through joint promotion and marketing activities. The companies see a lot of synergy in their missions of creating awareness and pride in India’s rich legacy and offering Products & Experiences to sensitize people to the vast treasure trove of what India stands for.
Sunil Jalihal, Founder, and CEO, of Indic Inspirations, says “The collaboration will include co-promoting each other’s products and experiences around India’s heritage – complementing and enhancing the experience provided by each company. Indic Inspirations has started by offering to its customers – ‘Punyakatha – Pune’s Story of a Million Years’, a coffee table book published by Heritage India. Indic Inspirations products will be offered to customers of Heritage India Experiences – Lecture Series, Workshops, and Curated Tours on the heritage of India.”
Heritage India has published a number of coffee table books and 2 quarterly magazines – ‘Heritage India’ (24 issues) and ‘Maharashtra Unlimited’ (18 issues) for the Department of Tourism of Maharashtra, which won the ICE (In-house communication excellence) award at the national level for 4 consecutive years. The company has also conducted training workshops for teachers of History and Social Sciences, for guides for the MTDC, and conducted quiz programs and excursions for school children.
Manjiri Khandekar, CEO of Heritage India, says “We set up the company in 2007 and have been working for the last 15 years with the aim of creating awareness about India’s rich legacy. We believe that history is not a subject that should be limited to the academic syllabus. It should be absorbed through engaging experiences. India’s heritage comprises not just History but also natural beauty, spectacular architecture, different cultures, traditions, art, and crafts, performing arts, and the myriad facets that India is made up of. We are excited about this collaboration and we are confident that we together will provide richer experiences to customers and heritage and culture enthusiasts”
Indic Inspirations is a Culture Startup, that works on narrating stories of India’s Traditions, Culture, Heritage, and Achievements through Indic Objects that are rendered through India’s Arts & Crafts and Artisanal Engineering. It works with 400+ artisans from 65+ Arts & Crafts around the country and has created 40+ collections around India’s Mythology, Shunya, Yoga, Ayurveda, Indian Dance, Textile Tools, and many more.
Indic Inspirations is ISRO’s First Registered Merchandiser and has created more than 50 products narrating stories of ISRO’s Missions – including scale models, DIY kits, jigsaw puzzles, board games, T-shirts, Mugs, and many more.
This article was shared with Prittle Prattle News as a Press Release.
