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Honda Cars India launches its new Brand Campaign – ‘A Honda Goes Beyond’

The campaign will be featured across many high-reach and high-affinity digital and social platforms.

Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, launched its new brand campaign, ‘A Honda Goes Beyond’.

The new campaign aims to connect with brand enthusiasts and a new generation of customers by showcasing Honda values of offering Innovative and Futuristic Technology products.

Every Honda car is designed to keep the superior customer experience at the core, to help people make their lives better today and in the future. Honda shows how it is forever determined to meet and exceed customers’ expectations, and therefore the brand promise of ‘A Honda Goes Beyond’.

  • Campaign is based on valuing customer insights
  • Focuses on going beyond with the outstanding quality of its products and services.

“Honda’s journey in India has been nothing less than spectacular, and credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. Our endeavor has always been to keep customers at the center of our products and services. The current campaign is a celebration of our customers’ bond with us, and we promise to go beyond in everything that we do.”

Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd., said,

The concept of the campaign is deeply rooted in customer insight. Honda understands that people go through the loop of exploration and evaluation before buying a car.

They are overwhelmed with anticipation, reviews, comparisons, and recommendations. The exploration is not only about buying alone but also service, ownership, and maintenance. They have a lot of expectations from the brands.

That’s where Honda promises to go the extra mile to make sure that every Honda journey is a joy and delight for its customers.

And this goes beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience.

Honda fulfills all expectations, delighting the customer at every touchpoint throughout their relationship, and therefore A Honda Goes Beyond.

The campaign will be featured across many high-reach and high-affinity digital and social platforms.

About Honda Cars India Ltd.

Honda Cars India Ltd. (HCIL), a major premium automobile manufacturer in India, was founded in December 1995 with the goal of bringing Honda’s passenger car models and technologies to Indian customers.

HCIL’s corporate office is in Greater Noida, Uttar Pradesh, while its cutting-edge production facility is in Tapukara, District Alwar, Rajasthan.
Aside from their established traits of durability, reliability, safety, and fuel efficiency, Honda cars are firmly linked with modern design and technology.
The company’s product range includes Honda Jazz, Honda Amaze, Honda WR-V, Honda City, and the recently launched Honda City e: HEV catering to the diverse needs of its discerning buyers across different segments. The company has a strong sales and distribution network spread across the country.
Aside from new car sales, Honda’s commercial function Honda Auto Terrace provides a one-stop shop for buying and selling used cars.
Honda Certified Pre-owned vehicles come with a quality assurance and peace of mind that responds to the different and expanding needs of pre-owned automobile buyers across the country.
This article was shared with Prittle Prattle News as a Press Release.
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