Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, launched its new brand campaign, ‘A Honda Goes Beyond’.
The new campaign aims to connect with brand enthusiasts and a new generation of customers by showcasing Honda values of offering Innovative and Futuristic Technology products.
Every Honda car is designed to keep the superior customer experience at the core, to help people make their lives better today and in the future. Honda shows how it is forever determined to meet and exceed customers’ expectations, and therefore the brand promise of ‘A Honda Goes Beyond’.
- Campaign is based on valuing customer insights
- Focuses on going beyond with the outstanding quality of its products and services.
“Honda’s journey in India has been nothing less than spectacular, and credit goes to our customers who have bestowed their trust in Honda’s premium cars for the last 25 years. Our endeavor has always been to keep customers at the center of our products and services. The current campaign is a celebration of our customers’ bond with us, and we promise to go beyond in everything that we do.”Mr. Takuya Tsumura, President & CEO, Honda Cars India Ltd., said,
The concept of the campaign is deeply rooted in customer insight. Honda understands that people go through the loop of exploration and evaluation before buying a car.
They are overwhelmed with anticipation, reviews, comparisons, and recommendations. The exploration is not only about buying alone but also service, ownership, and maintenance. They have a lot of expectations from the brands.
That’s where Honda promises to go the extra mile to make sure that every Honda journey is a joy and delight for its customers.
And this goes beyond just the drive, the engineering, and the cars. It is a commitment to every side of the ownership experience.
Honda fulfills all expectations, delighting the customer at every touchpoint throughout their relationship, and therefore A Honda Goes Beyond.
The campaign will be featured across many high-reach and high-affinity digital and social platforms.
About Honda Cars India Ltd.