BusinessPress Release

GreyAtom Awards Digital Marketing Duties to Chimp&z Inc

By Sumitro Sircar

GreyAtom Awards Digital Marketing Duties to Chimp&z Inc

           -The account was won after a multi-agency pitch and will be handled by the agency’s Mumbai office.

19th October 2020, Mumbai: Chimp&z Inc, the flagship marketing agency from the house of Merge Infinity Global, won the creative and media planning mandate for GreyAtom, an EdTech company specializing in emerging technology courses. As per the mandate, the agency will be responsible for media buying and planning to achieve all the brand’s marketing objectives. It will be rendering digital communication and creative design solutions to enhance the brand’s performance marketing.

In 2017, GreyAtom was an EdTech startup by Shweta Doshi, Mitul Thakkar, and Mayuresh Shilotri. It facilitates hands-on coding experience, mentorship, and access to a vast peer community, with a boot camp-style immersive learning program for emerging technology, machine learning, and artificial intelligence.

Commenting on the win, Angad Singh Manchanda, Co-Founder, and CEO, Chimp&z Inc, said to Prittle Prattle News by sharing a press release, “We are excited to partner with a thriving EdTech startup-like GreyAtom and to help scale it. We will employ tailor-made practices across the data and content front, along with our constantly evolving marketing techniques for the best results. Our association focuses more on the business of things and how to use digital to grow the business for GreyAtom.”

Mayuresh Shilotri, Co-founder, GreyAtomsaid to Prittle Prattle News by sharing a press release, “Chimp&z Inc’s approach is deeply rooted in data-led planning that creates scope for brands to customize consumer experiences. And that is what will help us reach the right audience at the right time! We look forward to establishing this new partnership with the agency to further our brand’s reach and promote growth in this competitive industry.”

About Chimp&z Inc: Chimp&z Inc, a multi-dimensional marketing agency headquartered in Mumbai with a branch in Gurugram and operations in North America. It is the brainchild of visionary entrepreneurs Angad Singh Manchanda and Lavinn Rajpal. Chimp&z Inc has provided robust, integrated solutions that enable data, media, and creative solutions to work together for optimal campaign performance across the entire customer journey. 100+ digital communications experts come together at Chimp&z Inc to consistently create brilliant work driven by ROI, creativity, and delivery beyond the expectations of their esteemed clientele. The integrated marketing agency offers brand consulting, social media, influencer marketing, UI/UX, websites, media planning & buying, SEO, ORM, among others.

Website: www.chimpandzinc.com

About GreyAtom: GreyAtom is an EdTech startup that provides hands-on coding experience, mentorship, and access to a vast peer community. It bridges the gap between learners and the industry via a boot camp-style immersive learning program for emerging technology, machine learning, and artificial intelligence. The startup was founded by Shweta Doshi, Mitul Thakkar, and Mayuresh Shilotri in February 2017.

Website: https://greyatom.com/

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