Business

GIZ Her&Now launching a graphic novel ‘WE Mean Business – 20 Women Entrepreneurs, 20 Stories’

The entrepreneurs included in the book are from India's tier II and tier III cities.

Indo-German Project Her&Now by GIZ, is launching a graphic novel “WE Mean Business – 20 Women Entrepreneurs, 20 Stories” at Triveni Auditorium, Triveni Kala Sangam on 15th of October, in New Delhi.

The novel is a collection of graphic narratives written by and about twenty inspirational businesswomen from throughout India.

These visual retellings, based on extensive interviews done over a year, convey the different life experiences and lifeworlds of its protagonists as they chose to narrate them.

These are stories about strong women who defy norms and take control of their lives. Steel traders, factory owners, potters, YouTubers, weavers, and others will be featured as their unique trajectories develop in non-metropolitan India.

The entrepreneurs included in the book are from India’s tier II and tier III cities, including North-East India, Rajasthan, Uttar Pradesh, Maharashtra, and Telangana, and come from a variety of business sectors and backgrounds, each represented in a distinctive visual manner.

Vishwajyoti Ghosh, a prominent graphic artist and illustrator, co-wrote the novel with Shrutika Mathur and Nishtha Vadehra, and it is co-published by Yoda Press, New Delhi, and printed by Fortune Print Services, New Delhi. On Amazon, the graphic novel will be accessible in two languages: English and Hindi.

The national launch event will take place from 11.30 AM to 1 PM. Detailed agenda along with details on the keynote speaker will follow soon.

About GIZ Her&Now

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH is implementing the project ‘Economic Empowerment of Women Entrepreneurs and Start-ups by Women’ on behalf of the German Federal Ministry for Economic Cooperation and Development (BMZ) and in collaboration with the Ministry of Skill Development and Entrepreneurship (MSDE) to support aspiring and existing women entrepreneurs in India.

Since its launch in 2018, the project has been working to create an enabling environment in India for women-led businesses.

It is addressing it through the following channels: – Incubation and acceleration programs for women entrepreneurs in North Eastern Region, Rajasthan, Telangana, Uttar Pradesh, and Maharashtra tier II and tier III cities. Over 900 women entrepreneurs have benefited from these programs thus far.

The project has supported women entrepreneur-led networks such as WE Manipur, WEN Nagaland, and AWARE in Rajasthan in the North East and Rajasthan.
WINcubate, a gender-sensitive entrepreneurship assistance workshop (created in conjunction with Dhriiti- The Courage Within), prepares incubators to implement women-centric incubation methods.
So far, 10 Atal Innovation Mission incubators and 12 Government of Gujarat incubators in the country have received this training.
The Film-and-Media Campaign recognises female entrepreneurs for their contributions to society and the economy.
In order to stir a positive mindset change, the project has produced 4 award-winning short films being screened in over 40 cities of India.
This article was shared with Prittle Prattle News as a Press Release.
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