Business

Funskool bags the rights to manufacture and distribute Rubik’s cube in India

This Diwali, explore the exclusive new range of games and toys from Funskool

India’s leading toy manufacturer, Funskool India Ltd has acquired the rights to manufacture and market the widely popular 3-D combination puzzle Rubik’s cube in India especially in general trade (Mom & Pop stores) and e-commerce channels.

This is the first time any Indian manufacturer has bagged the rights for Rubik’s cube from its license holder and global children’s entertainment company Spin Master.

The move reinforces Funskool as leaders in the Atmanirbhar initiative by the Government of India. Earlier Funskool had the importing license for Rubik’s Cube.

Currently there are two products in the range, Rubik’s 3×3 priced at Rs 649/- and Rubik’s cube 2×2 priced at Rs 499/-.

The new range by Funskool also features another blockbuster game called ‘Upwords’, now licensed to Funskool for manufacturing, distribution, and marketing in India.

Hugely, popular among word-game enthusiasts, Upwords has already sold over 10 million copies worldwide.

The festive offerings also consist of Perplexus, a 3-D maze puzzle and Potmania, an arts and craft activity kit for children.

“We are pleased to launch the latest collection of toys, games and arts and craft from Funskool. Rolling out Rubik’s Cube is a milestone for our brand as we hope to ride on the popularity and engagement it already has in the market. Being the leading indigenous toy manufacturer, Funskool strives to keep up with churning out toys and fun games to boost the Atmanirbhar goal of India.”

Mr. R. Jeswant, CEO, of Funskool India said,

The new arrivals from Funskool’s are:

Rubik’s Cube : The Rubik’s Cube is a classic colour – matching puzzle that can be enjoyed at home or on the move.

Funskool’s new and improved Rubik’s Cube features a mechanism that results in a smoother, faster and more reliable play. Affordably priced at Rs 649/- for the 3×3, and Rs 499 for the 2×2 cube.

Upwords : In this high stacking word game, players place tile letters onto the game board to create new words, or stack and build on top to change existing words. This gameboard can rotate for easy play and convenience.
Perplexus :Perplexus is a three-dimensional ball-in-a-maze puzzle or labyrinth game housed in a clear plastic spherical.
Players attempt to manoeuvre a small steel ball through a sophisticated maze made of a number of steps (changing in each puzzle) over narrow plastic rails by twisting and turning the sphere. To get to the finale, you must traverse a series of obstacles of varying severity.
Funskool launches two versions of Perplexus – Perplexus Rebel and Perplexus Epic.
Perplexus Rebel : With 70 challenging obstacles, it is the original challenging 3D maze contained in a sphere.
Guide the ball through high tension manoeuvres and make it to the finish line without falling.
Perplexus Epic : Navigate the steel ball through 125 varied difficulty barriers as you attempt to resist gravity. Perplexus Epic offers hours of hard, three-dimensional enjoyment with savage new twists, turns, and hurdles.
Potmania Activity Kit : A classic Arts and Craft product comprise of 5 different activities which can be done to decorate the Pots: Stamp painting, Sand art, Thread art, Pot painting and scented candle.
Designed for children above five, Potmania helps in building creativity, improves concentration and enhances problem-solving and motor skills.

About Funskool India Limited:

The MRF group promotes Funskool, India’s leading toy manufacturing company. Funskool began commercial operations in 1987 and now has state-of-the-art production facilities in Goa and Ranipet.
Funskool has been a forerunner in the concept of quality and safe toys in India, raising the bar for toys in the Indian market.
The company’s objective is to persuade parents to spend money on toys that will allow every Indian child to grow up with high-quality toys that will aid in their mental development.
With the largest range of toys offered by any Indian company, Funskool, has an assortment to meet the needs of every parent and child.
This article was shared with Prittle Prattle News as a Press Release.
Must Read – VingaJoy launches
Follow Us: Facebook Instagram | Twitter YouTube | LinkedIn Pinterest Tumblr

Related Posts

1 of 1,085